In what is said to be the first time a major studio’s film has been released as a multimedia NFT, Warner Bros. Home Entertainment, in partnership with content blockchain firm Eluvio have launched The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie.
The entertainment offering is described as an exciting new way for fans to engage with the film through two dynamic menu experience options –The Mystery Edition and The Epic Edition. Both allow owners to watch the extended version of the film in 4K Ultra HD, access more than 8 hours of special features, view image galleries, discover hidden AR collectibles, and explore themed navigation menus based on iconic locations from the film, as well as own and trade the experience in a community marketplace.
The Mystery Edition includes a surprise interactive location-based navigation menu from one of three film locations (The Shire, Rivendell, Mines of Moria), location-specific key art, the extended edition of the film The Lord of the Rings: The Fellowship of the Ring, over 8 hours of special features, image galleries specific to the location assigned, and hidden AR collectibles. The Epic Edition includes all three location-based navigation menus, along with all the features of the Mystery Edition. The Epic addition also includes additional image galleries not included with the Mystery Edition.
The Eluvio content blockchain enables Web3 native media experiences, allowing publishers and fans to directly enjoy and monetise shows, films, concerts, digital albums, digital collectibles, interactive and metaverse experiences amongst other features.
In the new experience, the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself. Warner Bros. Home Entertainment and fans enjoy blockchain-backed have control and content rights enforcement, scalable attestation of ownership, smart contracts that enable distributed royalties, and content experiences that can even evolve over time.
“Fans of The Lord of the Rings can now acquire, participate, and trade in an epic living media experience that will undoubtedly surprise and delight them,” commented Eluvio CEO and co-founder Michelle Munson. “It’s truly designed for a mass consumer audience, not just Web3 enthusiasts, which is why it should, and does, feel so remarkable and engaging. At the same time, Warner Bros. Home Entertainment is setting a new bar for innovation in the distribution of home movies by demonstrating the potential of Web3 for consumer engagement, digital supply chain transformation, and new business opportunities.”
The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Digital Movie NFT is available immediately at https://web3.wb.com
The Mystery Edition includes a surprise interactive location-based navigation menu from one of three film locations (The Shire, Rivendell, Mines of Moria), location-specific key art, the extended edition of the film The Lord of the Rings: The Fellowship of the Ring, over 8 hours of special features, image galleries specific to the location assigned, and hidden AR collectibles. The Epic Edition includes all three location-based navigation menus, along with all the features of the Mystery Edition. The Epic addition also includes additional image galleries not included with the Mystery Edition.
The Eluvio content blockchain enables Web3 native media experiences, allowing publishers and fans to directly enjoy and monetise shows, films, concerts, digital albums, digital collectibles, interactive and metaverse experiences amongst other features.
In the new experience, the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself. Warner Bros. Home Entertainment and fans enjoy blockchain-backed have control and content rights enforcement, scalable attestation of ownership, smart contracts that enable distributed royalties, and content experiences that can even evolve over time.
“Fans of The Lord of the Rings can now acquire, participate, and trade in an epic living media experience that will undoubtedly surprise and delight them,” commented Eluvio CEO and co-founder Michelle Munson. “It’s truly designed for a mass consumer audience, not just Web3 enthusiasts, which is why it should, and does, feel so remarkable and engaging. At the same time, Warner Bros. Home Entertainment is setting a new bar for innovation in the distribution of home movies by demonstrating the potential of Web3 for consumer engagement, digital supply chain transformation, and new business opportunities.”
The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Digital Movie NFT is available immediately at https://web3.wb.com
