MX Player announces official launch of MX Live interactive platform | OTT | News | Rapid TV News
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Soft-launched earlier in June this year, the MX Live interactive streaming platform that sees content creators entertain their fans in a live session is now officially available and has hosted its first meet and greet for top-performing streamers.
MX Live Streamers 21Oct2022
Available on Android and announced with an initiative to deepen engagement and encourage the platform’s top- performing streamers to “inch closer to their dreams,’ MX Live enables creators to showcase their talent and interact with users in real-time.

The platform since its launch has witnessed a 5x increase in the revenue generated by its creators. Boasting to date with over 5 million MAUs, and over 2000 live streamers, MX Live has strengthened its creator as well as user-base ecosystem. With MX Live, creators in Indian have been able to create interactive content across different creative formats such as chatting with viewers, lip sync to popular music, singing, dancing, and participating in challenges with fellow live streamers.

With content on the go, viewers have access to comment and follow a streamer, enabling them to engage with them directly. To help creators monetise their content on the platform, MX Live offers unique gifting options where users can reward their favourite creators with a virtual token of appreciation.

MX Live’s first, day-long, in-person event took place in Delhi NCR. Present at the event were top content creators - Sarthika, Urvashi, Anitima Tripathi, Rashmi, Priya Sharma, Muskan, Apsara Sharma, Shimmi Shrivastava, Sunil Sharma, Kanchan Raj amongst others who were recognised for their efforts of creating compelling content and pleasing their fans.

“MX Live was launched with an aim to harness the power of live entertainment as well as to empower the rapidly growing creator community and provide them with a platform to showcase their skills,” said MX Media COO Nikhil Gandhi. “Since our launch in the last couple of months, we have witnessed tremendous adoption from our creator community as well as from our user base. With our first in-person initiative, we are hopeful of creating a platform that will mutually benefit our stakeholders while also strengthening our overall proposition in becoming the one-stop shop for all things entertainment.”