Altice Portugal improves OTT/IPTV user experiences, ad effectiveness | Infrastructure | News | Rapid TV News
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Just weeks after the AI-driven video analysis solutions provider was chosen by Vodafone Portugal to boost user experiences on its IPTV/OTT offer, Media Distillery has chalked up further success in the country with Altice Portugal’s MEO service.
MEO Euro 2020 23 JUne 2021
Fundamentally, Portugal’s largest telecom has deployed EPG Correction Distillery from Media Distillery to ensure accurate EPG information, and better user experience for its IPTV/OTT package.

The solution is being deployed to ensure accurate start-times and end-times for 1.5 million subscribers across the most popular TV channels on MEO, the consumer TV service brand operated by Portugal’s largest operator of the same name, wholly owned by Altice Portugal.

Typically, a TV service begins playing linear broadcasts at the EPG-indicated start-time. However, shows often don’t begin exactly at the time stated in the EPG. Without correction, on replay, the viewer might be compelled to watch the end of the preceding show. Conversely, if the programme begins before the time shown in the EPG, subscribers might miss the beginning of their selected show. These scenarios adversely affect the user’s viewing enjoyment and can cause significant frustration.

With EPG Correction Distillery, viewers are said to get a better user experience because EPG programme schedule information is accurate. EPG Correction Distillery uses AI to automatically analyse broadcasts, in real-time, across multiple channels and makes adjustments so that replay start-times coincide with actual start-times of TV programmes as they are broadcast. As a result, users can trust the schedule information in their EPG, leading to harmonious viewing and enhanced service enjoyment.

Altice is additionally using AI-enabled time markers, part of Media Distillery technology, to insert advertisements in the MEO replay environment, thereby improving both ad effectiveness and monetisation potential.

“Media Distillery’s innovations exemplify the future of video entertainment user experiences,” said José Pedro Nascimento, director of engineering and operations at Altice Portugal. “Consumers’ expectations, and the range of video content they demand, increase every day: EPG Connection Distillery is enabling us to provide a seamless discovery, selection and enjoyment journey, which is absolutely fundamental for a superior UX, while helping us to monetise growing replay usage.”