With the World Cup Qatar 2022 just weeks away, world football governing body FIFA has inked a deal with digital consultant and software provider Globant to boost the growth of its FIFA+ streaming platform and support future flagship events.
First announced in April 2022, FIFA+ is a free digital streaming platform created to connect football fans across the globe more deeply with the game. The service provides access to live football matches from every corner of the world; interactive games; news; tournament information; and what is called ground-breaking, unrivalled video content delivering truly global storytelling around the men’s and women’s game and much more. By the end of 2022, FIFA+ will be streaming the equivalent of 40,000 live games per year from 100 member associations across all six confederations, including 11,000 women’s matches. FIFA+ will also offers live coverage from Europe’s topflight leagues to previously unserved competitions from around the world in men’s, women’s and youth football.
As part of its responsibilities, Globant – which has 25,900 employees and a presence in 20 countries – will create new features and connected experiences for FIFA+ users while supporting the distribution of the platform.
In addition, the company will be a Regional Supporter of this year’s FIFA World Cup in North America and Europe, as well as a Sponsor of the FIFA Women’s World Cup Australia & New Zealand 2023. Globant will also be a FIFAe Series Global Sponsor in 2023, 2024 and 2025, and a worldwide Tournament Supporter of the FIFA U-17 Women’s World Cup 2024, FIFA U-20 Women’s World Cup 2024, FIFA U-17 World Cup 2025 and FIFA U-20 World Cup 2025.
“Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years,” said Romy Gai, FIFA’s chief business officer remarking upon the appointment. “Through its multi-faceted support, Globant will play a vital role in accelerating the development of FIFA+ as a ground-breaking digital hub that inspires and engages football enthusiasts across the globe.”
Globant co-founder and CEO Martin Migoya added: “We are proud to start working with FIFA to accompany them in their digital transformation process and continue propelling our goal of reinventing industries. This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”
As part of its responsibilities, Globant – which has 25,900 employees and a presence in 20 countries – will create new features and connected experiences for FIFA+ users while supporting the distribution of the platform.
In addition, the company will be a Regional Supporter of this year’s FIFA World Cup in North America and Europe, as well as a Sponsor of the FIFA Women’s World Cup Australia & New Zealand 2023. Globant will also be a FIFAe Series Global Sponsor in 2023, 2024 and 2025, and a worldwide Tournament Supporter of the FIFA U-17 Women’s World Cup 2024, FIFA U-20 Women’s World Cup 2024, FIFA U-17 World Cup 2025 and FIFA U-20 World Cup 2025.
“Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years,” said Romy Gai, FIFA’s chief business officer remarking upon the appointment. “Through its multi-faceted support, Globant will play a vital role in accelerating the development of FIFA+ as a ground-breaking digital hub that inspires and engages football enthusiasts across the globe.”
Globant co-founder and CEO Martin Migoya added: “We are proud to start working with FIFA to accompany them in their digital transformation process and continue propelling our goal of reinventing industries. This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”
