Amagi launches into South Korea | Infrastructure | News | Rapid TV News
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Strengthening its presence in a key territory, cloud-based SaaS broadcast and CTV technology provider Amagi has expanded into South Korea with a sales and customer support team to serve customers in the Northeast Asia region and inked a partnership with media service provider Digibase.
Amagi Momentum PR banner 8Oct2020 1
Explaining the reasons behind its expansion, Amagi said that it has been on a rapid growth trajectory propelled by the global surge in demand for cloud-based SaaS solutions for broadcasting and connected TV-led free ad-supported streaming TV (FAST) viewing experience.

In 2021, Amagi was chosen by leading media companies around the world - ABS-CBN, Rakuten TV, Xiaomi, AccuWeather, Spark Sport, and more - for cloud-based channel creation, distribution, and monetisation across cable, satellite and OTT. Amagi's cloud automated UHD playout solution was also the technology that powered NBC Sports Group's production of the Olympic Games in Tokyo.

“We believe that Northeast Asia, particularly South Korea, is a promising market for our cloud-led innovations as content owners from the region seek to leverage the global popularity of their content and expand their presence across international markets,” said Amagi co-founder Srinivasan KA. “FAST penetration in South Korea has just started picking up and there is a tremendous opportunity for growth. We’re excited to ride this wave and partner with Korean broadcasters and content producers in their growth journey.”

Digibase is a Seoul-based provider of professional media service for live video encoding and file-based transcoding. Commenting on the new business arrangement with Amagi, Digibase director Sunghwa Bang said: “Amagi's solutions super-serve the entire spectrum of broadcasting operations. They understand the cloud and video content through and through and are able to lead their customers to the best possible outcomes. Their innovative and pathbreaking solutions are transforming the future of media and entertainment. We hope to leverage their deep experience across the globe to deliver superior solutions to customers in South Korea.”