Abu Dhabi Media, Starzplay score rights to stream Italian football | Deals | News | Rapid TV News
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The Italian Football Federation has granted Abu Dhabi Media (ADM) and Starzplay streaming rights to broadcast premium Italian League (Serie A), Coppa Italia (Italy Cup) and Supercoppa Italiana for the next three seasons beginning this year.
Serie A 1 Aug 2022
The joint bid by the UAE's leading public service broadcaster and media company and what is claimed to be the MENA region’s fastest growing subscription video-on-demand (SVOD) service, is the latest partnership between ADM and Starzplay. The two firms have been strengthening their collaboration to bolster the sports offering (such as AFC, UFC, FIFA Club World Cup) for enthusiasts in the region. The deal will mean thar Starzplay’s reach of over 2.1 million regional subscribers will offer Serie A clubs the chance to grow their brands across a population of 400 million people.

“AD Sports' acquisition of the exclusive broadcast rights to Italian League (Serie A), Italy Cup (Coppa Italia) and Italian Super Cup (Supercoppa Italiana) confirms our leading position, and highlights our technical expertise and media portfolio,” said Haitham Al Kathiri, acting executive director of Abu Dhabi TV Network commenting on the deal.

“We are looking forward to broadcasting the competitions in partnership with Starzplay, which is enjoyed by millions of football fans around the world. This milestone comes in line with the digital transformation of AD Sports Channel, which has an extensive track record in covering the most important sports competitions across the world with professionalism and impartiality.”

Starzplay chief commercial officer Danny Bates added: “Sports in the OTT space is a huge focus for us, and we have been investing in the live sports category over the last year with our platform witnessing an impressive subscription growth. As part of our long-term strategy, we are building this content category into one of our core products, offering the best in sports entertainment to subscribers across the region. Abu Dhabi Media has been a strong catalyst in driving the sports portfolio for Starzplay and we are proud to partner with them once again to bring the popular Italian League to regional fans…We are confident that there is a huge untapped market in MENA which will support our goals for the coming years, and we look forward to additional category offerings in the future.”