MovieLabs unveils 2030 showcase programme | Infrastructure | News | Rapid TV News
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In an attempt to help advance strategic growth in the media and entertainment industry, enabling interoperability and responding to the changing media landscape, the technology joint venture of the major Hollywood motion picture studios, MovieLabs has launched its 2030 Showcase Program.
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The scheme is specifically designed to recognise and highlight organisations implementing the principles of the 2030 Vision, in particular those applying emerging cloud and production technologies to advance the industry in reinventing the media creation ecosystem and to help realise the MovieLabs 2030 Vision and its goals of enhanced efficiency and interoperability.

The MovieLabs 2030 Vision lays out 10 key principles for the evolution of media creation with which MovieLabs believes Showcase participants should be aligned with one or more.

Namely: all assets are created or ingested straight to the cloud and do not need to move; applications come to the media; propagation and distribution of assets is a ‘publish’ function; archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud; preservation of digital assets includes the future means to access and edit them; every individual on a project is identified, verified and their access permissions efficiently and consistently manage; all media creation happens in a highly secure environment that adapts rapidly to changing threats; individual media elements are referenced, tracked, interrelated and accessed using a universal linking system; media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata; workflows are designed around real-time iteration and feedback.

Organisations that can demonstrate how they are implementing aspects of the MovieLabs 2030 Vision and moving from “principles to practice” are invited to submit their case studies to the 2030 Showcase Program. Submissions that demonstrate significant alignment with the 2030 Vision will be included in the MovieLabs 2030 case studies hosted on and may be referenced by MovieLabs at events, trade shows and speeches.

“Since we launched the MovieLabs 2030 Vision in 2019, we have been working with M&E businesses to share the dramatic changes the media industry is going through and explain the strategic importance of working together and investing in a unified approach to harness these emerging technologies in a way that enhances efficiency and interoperability,” said MovieLabs CEO Richard Berger. “Many companies have incorporated the 2030 principles into their product road maps and strategic vision. The 2030 Showcase is our opportunity to highlight and recognise these companies and their progress, and to help the rest of the industry come together to build a more efficient future as we create modern global content at scale to satisfy consumer demand.”

Select 2030 Showcase participants will also be invited to present their case study at a private event with production technology leaders from across the MovieLabs studio members – Paramount Pictures, Sony Pictures, Universal Pictures, Walt Disney Studios and Warner Bros. Discovery.

To enter in the 2030 Showcase program, interested parties are invited to submit a short video less than 5 minutes in length describing their work, illustrating how it aligns with one or more of the 10 principles of the MovieLabs 2030 Vision listed above. The deadline for submissions is midnight on 29 July 2022.

Entrants into this year’s 2030 Showcase program will be evaluated by MovieLabs in time to be highlighted at IBC 2022. More details of the program and submission criteria are available at