EE, BT unveil new sports and arts experiences based on 5G, XR | Mobile | News | Rapid TV News
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Looking to present unveil new ways to watch or experience sports and the performing arts using the power of next-generation networks, EE and BT Sport have unveiled what they call pioneering uses of 5G.
BT EE 5G Football 360 10March2022
These uses are said to re-imagine the experience of watching and performing sports, dance, music and theatre through virtual, augmented and mixed reality applications using devices such as smartphones, tablets and TVs, as well as the latest augmented reality (AR) headsets.

The prototypes are the first outputs from an EE and BT Sport-led project, 5G Edge-XR, which is designed to demonstrate how the potential of EE’s 5G network, paired with cloud graphics processing units, can enable consumers to view events in a range of new, highly immersive ways. 5G Edge-XR is supported by The Department of Digital, Culture, Media & Sport (DCMS), The Grid Factory, Condense Reality, DanceEast, Salsa Sound and The University of Bristol. Other high-end XR services being explored by the project address the needs of industries as diverse as construction, health and retail.

In one example, the companies proposed that rugby fans could take the experience of being at a match or event to previously unmatched levels with real-time, data-rich AR insights such as ball trajectories and kick distances. Boxing fans could bring fight nights into their own living room with highly immersive holographic videos which puts them up close to the boxers as they fight. Meanwhile, dancers, musicians and other artists could remotely demonstrate, teach and engage with students and fans using EE’s 5G network to provide real-time interactive experiences.

Football offers a fully immersive ‘like being there’ experience for football fans. It provides an immersive experience utilising the BT Sport App’s existing 360-degree service combined with spatial audio and dynamic graphics to provide 8K 360-degree multi camera viewpoints, screens showing the live TV match feed, team sheets and match info, embedded match information graphics showing teams score, clock, and an interactive timeline that enables users to directly jump to key events within the match. In addition, it provides spatial audio specific to the camera location and orientation of the user.

“Our work at Adastral Park alongside world-class innovators including BT Sport and our 5G Edge-XR partners demonstrates how EE’s 5G network can support services that deliver uncompromised audio and visuals,” commented Lisa Perkins, research realisation director, BT. “We’re excited to be unveiling experiences that could transform sports, culture, and the arts as well as demonstrating the benefits 5G can bring to people and businesses.”

Jamie Hindhaugh, chief operating officer, BT Sport, added: “EE and BT are again demonstrating the powerful creative and operational benefits that 5G technology can bring to sports and broadcast. These new experiences, which capitalise on the breadth of broadcast and mobile expertise across BT and EE, re-affirm the important role that 5G will play in re-imagining how sport is watched both at stadia and via television.”

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