Verizon, Bloomberg Media, Zixi, AWS test 5G, edge in broadcast | Mobile | News | Rapid TV News
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Leaders in the fields of cloud, networking, broadcast infrastructure and content are partnering in a trial how 5G and mobile edge computing can transform how global business news is produced, delivered and consumed.
VErizon AWS bloomberg control room 23Feb2022
The test will see Verizon, Bloomberg Media, Zixi and Amazon Web Services (AWS) working together to test Using Verizon 5G Edge with AWS Wavelength, Bloomberg Media will be able to package and deliver live 4K Ultra HD (UHD) content without the need for satellites, allowing for fast and efficient content delivery.

The partners say media consumption today has its challenges for content providers. Broadcasters are looking to simplify their distribution workflows being driven by a ubiquitous content economy and consumers who want more live streamed 4K content, with quick start times and minimal buffering. To accomplish this, Bloomberg Media sends UHD video using Verizon 5G Edge with AWS Wavelength coupled with Zixi’s software to quickly process the video into multiple streams for broadcast across various platforms.

Verizon 5G Edge with the AWS Wavelength real-time cloud computing platform will bring WS compute and storage services to the edge of Verizon’s wireless network. This, coupled with Zixi’s SDVP and ZEN Master control plane, will aims to show that it is possible to change the way broadcast content is packaged and delivered. Zixi software will be deployed to minimise latency and simplify the networking required to connect from hosted software services on 5G Edge with AWS Wavelength to the end user’s device while ensuring a high-quality broadcast signal is maintained.

The companies also plan to test streaming Bloomberg TV+ 4K UHD content direct to consumers’ 5G-connected devices, via Verizon 5G Edge with AWS Wavelength, allowing users to access data rich content on market news and business insights on the go. This will be followed by another trial that will involve near real-time native translation of Bloomberg TV+ content for transcripts, captioning and subtitles distributed globally.

“5G and edge compute have the potential to revolutionise the media and entertainment space and reinvent how global business news is produced and consumed,” said Tami Erwin, CEO of Verizon Business. “By leveraging Verizon 5G Edge with AWS Wavelength and Bloomberg Media’s premium 4K UHD service, we’re testing how we can potentially reimagine the future of media delivery and the viewer experience.”

“Bloomberg Media is committed to continuous innovation and experimentation of technologies to better reach our global audience of business leaders with the insights, information and solutions they need,” added Bloomberg Media chief information officer Roman Mackiewicz. “This proof of concept trial combines Verizon’s 5G and mobile edge computing capabilities with Bloomberg TV+ premium 4K UHD content to create a modern streaming news experience with the potential for true industry disruption.”