Workflow management and media distribution solutions company Yangaroo’s advertising content management and delivery division has entered into a partnership with Innovid, an independent advertising and measurement platform for connected TV (CTV).
Innovid enables data-driven personalisation, real-time decisioning, scaled ad serving, and accredited measurement through a global infrastructure powered by exclusive partnerships and an advanced software development kit (SDK).
Yangaroo has integrated its Digital Media Distribution System (DMDS) platform with Innovid Bridge, an open API for streamlined asset management with the goal of repurposing broadcast quality TV and radio ads for digital ad-serving.
Grant Schuetrumpf, CEO of Yangaroo, commented: “This seamless integration fast tracks brands’ and agencies’ production processes when preparing advertising for rapid delivery of video and audio content across linear TV and radio, OTT, CTV, VOD, desktop and mobile. We're excited to partner with Innovid to offer a single service offering no matter how small or large the advertiser may be."
Brands and agencies using Yangaroo can now extend their order to include Innovid, automatically meeting exact technical specifications for all devices and media destinations.
Tal Chalozin, CTO & co-founder, Innovid, said: “The task of preparing advertising assets for cross-channel media purposes has historically been labour-intensive and prone to human error. Our new strategic relationship with Yangaroo streamlines this process by enabling video assets to flow directly into Innovid's ecosystem via the Innovid Bridge API integration. We’re excited to partner with Yangaroo to automate and optimise the distribution of traditional media assets across digital publishers and devices - including CTV.”
The solution is available to all Yangaroo and Innovid clients.