Globo Studios appoints new content creation director | Major Businesses | Business | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Samantha Almeida, one of the top female leaders in Brazil in innovation and diversity in the communication market, is to take over as director of the content creation department of Globo Studios.

Globo samantha almeida assume a direcao 5Oct2021With her term beginning in October, Almeida will head the department responsible for encouraging the creation of entertainment content and will manage the teams of writers, researchers and content producers of Globo.

Almeida’s arrival in Globo is said to mark the beginning of a new cycle in her professional journey. Up until September she was in a leadership position at Twitter Next in Brazil, in an area focused on local and global solutions in a partnership with advertisers for developing strategies and creative campaigns. Her previous roles have included working in strategic areas of companies such as Ogilvy Brasil, Music 2/Mynd, Avon Brasil, The Estée Lauder Companies, Trifil & Scala and Levi Strauss Co.

In addition to all of her expertise in building plural storytelling, Rio de Janeiro born Almeida brings to Globo a career marked by campaigns with a strong social resonance, focused on themes such as gender equality and racial debate, which have earned her a series of awards and acknowledgements. She was the Brazilian judge in the Festival Cannes Lions in the Lions Entertainment Category and was recently nominated to the 2021 Caboré Award in the innovation category.

Looking at how her role will progress, Almeida said her experience will contribute to the stories Globo takes directly to the public every day on its many different platforms. “I always had a great passion for building stories and a lot of respect for the people to whom I deliver them,” she remarked. “My entire career, my world view, is about that: starting with an empathetic and honest look at people, their dreams, their fears, the beauty in the lives of regular people, like me. Building bridges, creating dialogue between different realities. The opportunity of doing that in a plural country with so many stories such as Brazil is very challenging, especially when that is combined with the power and reach of a company like Globo. These stories, like everything else in communication, must keep up with the transforming times society is going through, where debate, collective creation and the multiplicity of voices are imperative.”

Setting out what she sees as her focus points, Almeida emphasised that she regards diversity of experiences, references and thought as the sole possible starting point for innovation. “Diversity is not the answer to every problem in our market, but it is – without a doubt – our best opportunity of getting it right,” she added. “New answers will necessarily come from new questions, and we need to be able to ask those questions. We know everybody that is missing around the tables where we are sitting and we have never missed that multiple knowledge so much.”