Leading music video network Vevo has announced a partnership with rlaxx TV to add Vevo Pop to the advertising video-on-demand (AVOD) channel portfolio.
With a vision of "watch more, search less”, rlaxx TV programming is currently available in the UK, Germany, Austria and Switzerland. It draws on a global network of content partners which deliver bespoke content - which it calls premium niche from major studio productions to influencer channels - for viewers categories ranging from music, sports, kids, lifestyle, adventure to international feature films and there is the ability to access content from an on-demand catalogue.
rlaxx TV uses a global network of content partners to license its content, include holders of video and TV rights from Africa, Asia, North and Latin America as well as Europe with premium content such as Young Hollywood, Azoome Kids TV, Masters of Food by Endemol Shine. rlaxx TV’s smart TV app functions like traditional TV, enabling viewers to enjoy various linear-programmed channels and bringing music programming back to the living room.
Vevo Pop is a curated pop-genre music video linear channel, and this partnership brings music programming back to TV and straight into living rooms. Vevo Pop’s curated offering includes official premium music videos, original content and live performances from artists such as The Weeknd, Little Mix, Ariana Grande and Harry Styles, as well as the upcoming talents of tomorrow.
“At Vevo, our goal is to bring our vast premium music video catalogue to fans wherever they are worldwide and however they want to enjoy them,” said Vevo’s director, advanced TV, UK & International, Richard Brant. “By partnering with rlaxx TV, we have yet another excellent streaming service bringing Vevo's music programming to the television and providing fans with a place for a high-quality, immersive music video viewing experience.”
“‘Just relax and watch TV’ was an essential motto during the conception of rlaxx TV a little over a year ago,” added rlaxx TV CEO, Ronny Lutzi. “We wanted to create a modern streaming service, which means that you can simply switch on and then lean back without having to endlessly search for content. We are really pleased that Vevo is integrating this aspect perfectly with their channel on rlaxx TV.”
rlaxx TV uses a global network of content partners to license its content, include holders of video and TV rights from Africa, Asia, North and Latin America as well as Europe with premium content such as Young Hollywood, Azoome Kids TV, Masters of Food by Endemol Shine. rlaxx TV’s smart TV app functions like traditional TV, enabling viewers to enjoy various linear-programmed channels and bringing music programming back to the living room.
Vevo Pop is a curated pop-genre music video linear channel, and this partnership brings music programming back to TV and straight into living rooms. Vevo Pop’s curated offering includes official premium music videos, original content and live performances from artists such as The Weeknd, Little Mix, Ariana Grande and Harry Styles, as well as the upcoming talents of tomorrow.
“At Vevo, our goal is to bring our vast premium music video catalogue to fans wherever they are worldwide and however they want to enjoy them,” said Vevo’s director, advanced TV, UK & International, Richard Brant. “By partnering with rlaxx TV, we have yet another excellent streaming service bringing Vevo's music programming to the television and providing fans with a place for a high-quality, immersive music video viewing experience.”
“‘Just relax and watch TV’ was an essential motto during the conception of rlaxx TV a little over a year ago,” added rlaxx TV CEO, Ronny Lutzi. “We wanted to create a modern streaming service, which means that you can simply switch on and then lean back without having to endlessly search for content. We are really pleased that Vevo is integrating this aspect perfectly with their channel on rlaxx TV.”
