Dori Media launches Da Next - a digital talent competition | Programming | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Dori Media Group has announced the launch of what it says is its next generation talent competition. Produced by MeMeMe Studios, a Dori Media company, Da Next is an all-digital format.
Da Next Dor 20 July 2021
During the six-week event, which is unedited and unscripted, contenders need fan engagement to win. The show is both organic and authentic and its narrative is not controlled by production – it is led exclusively by interest among fans across multiple social media platforms to maximise authenticity.

Well-known music mentors and influencers, who are attracting larger audiences than prime time TV, encourage their fans to audition via selfie on Instagram and Tik Tok by tagging the show. Eventually, two teams of six candidates are chosen to work with a mentor and record a song. Once the recordings are shared on social media, contestants, mentors, influencers and fans race towards the grand finale, to earn the most views and digital engagement to win the competition.

“There is genuine excitement about Da Next’s prospects. Significantly more content is now consumed online, and traditional television formats face tremendous competition as audiences switch to digital,” commented Givon Snir, CEO, MeMeMe Studios, head of content, Dori Media International.

“Not only are we engaging with digital audiences, we are also introducing a new business model, where formats can be sponsored by a brand and products can be placed, much like they are by popular influencers who endorse products. All format stakeholders are winners on Da Next. Contestants maintain authenticity while gaining support of the show’s platform and the following of its associated influencers. Meanwhile, producers are left with a huge digital asset to maximise content distribution and engagement. We look forward to sharing news of the format’s success.”