BT Sport launches Innovate 21 competition to identify new experiences | Major Businesses | Business | News | Rapid TV News
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BT Sport has launched Innovate 21, a competition seeking ideas for new sports broadcast experiences from entrepreneurs, creatives and start-ups.
BT Innovate21 6May2021

Innovate 21 invites submissions for innovations spanning the entire sports broadcast chain, from production at events through to the viewer at home. BT Sport is looking to uncover ideas from across the UK, with the winner receiving a potential six-figure opportunity to work with BT to develop their idea, technology or service for future use and could even see it become available to all BT Sport customers. They will also receive BT Group mobile and/or broadband connectivity for a period of 12 months at no cost.

The competition is backed by BT Sport presenters Brian O’Driscoll, Suzi Perry and Robbie Savage, who will be part of a panel of experts in September at a special event to select the winning innovation, led by Jamie Hindhaugh, chief operating officer, BT Sport.

Those involved in identifying both a shortlist and winner include journalist and technology expert Lucy Hedges; Matt Stagg, director of mobile strategy, BT Sport; Christian Thrane, managing director, marketing, for BT’s consumer division; and Andrew Mensah, social media influencer and BT Sport presenter.

Following the deadline for entries on 31 July, finalists will be invited to present their proposals to the panel at the BT Sport studios in East London in September, before a winner is selected. The finalists will also have access to Marc Allera, CEO, BT’s consumer division, for a chance to gain insight into innovation and technology.

Allera said: “Delivering world class customer experiences is one of BT’s core objectives. Innovate 21 from BT Sport is a rare and exciting opportunity for entrepreneurs to join that effort but also to gain access to BT’s renowned expertise and leadership around technology, products and innovation.”

Jamie Hindhaugh, added: “BT is offering entrepreneurs the chance to join BT Sport’s industry-leading pursuit of providing the ultimate sports viewing experiences to customers. We are proud to have continually given our customers even more ways to watch and experience sport in recent years and Innovate 21 looks set to raise the bar even further for what BT Sport’s customers can enjoy.”

Entrants are encouraged to submit proposals in areas including, but not limited to, the Matchday Experience offering on the BT Sport App, ideas which have a strong sustainability, inclusivity or accessibility focus and ideas which enhance the live sports experience. Full terms and conditions and details of how to enter are available at