Global OTT revenues set to double from 2020-2026 | Media Analysis | Business | News | Rapid TV News
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In a clear indication that the massive surge in streaming is set to persist, a study from Digital TV Research is predicting that global revenues from over-the-top (OTT) TV episodes and films will reach $210 billion in 2026, up from $106 billion on 2020.
Synamedia lifestyle 17 March 2021
Moreover, said the Global OTT TV and Video Forecasts report, in the 138 countries covered by the study, the top five will command two-thirds of global revenues by 2026. This proportion is down from 71% in 2020, revealing said the study that the rest of the world will grow at a faster rate. About $23 billion of revenue will be added in 2021 alone.

The US OTT market is forecast to maintain its path as the world’s largest TV market, growing from generating $46.18 billion in 2020 to $56.19 billion at the end of 2021 and $88.23 billion by 2026. Digital TV Research, said this would mean that the US would have a 42% share of global revenues by 2026 in a market that was far from mature.

Of the extra $104 billion in revenues forecast to be between 2020 and 2026, China is set to add $8.4 billion to reach to $24 billion. Japan will add $4.5 billion to double to $9.2 billion. India will increase by $4.7 billion to more than triple to $6.7 billion. The UK is set to continue to be the third largest OTT market by 2026, edging out Japan with $9.92 billion. The UK is forecast to have an OTT market worth $6.89 billion at the end of 2021.

Looking at the platform’s where revenues will be generated, the Global OTT TV and Video Forecasts report observed that subscription video-on-demand (SVOD) revenues will climb by $59 billion between 2020 and 2026 to $126 billion. SVOD’s share of the total will dip slightly from 62% in 2020 to 60% in 2026. Advertising video-on-demand (AVOD) revenues will increase by $39 billion between 2020 and 2026 to $66 billion - 32% of total OTT revenues by 2026, up from 26% in 2020.


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