SES claims global reach of 361 MN TV homes | Ratings/Measurement | News | Rapid TV News
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The last few years may have seen its video business struggle to generate revenues but when it comes to reach and subscribers, leading satellite operator SES continues to claim leadership by delivering 8,265 channels, with almost 3,000 of them in HD, to a total of 361 million households worldwide.
SES Satellite Monitor 23March2021
The 2021 edition of the company’s annual Satellite Monitor showed continued growth across Europe with over two million households, and Africa with around the same. At SES’s prime orbital neighbourhood of 19.2 degrees East, the company’s satellites now serve around 118 million households or over 43% of all European TV homes. The number of TV homes receiving HD content from 19.2 degrees East also continued to increase to 84%, representing an increase of almost 30% over the past five years.

SES’s European reach now totals 170 million homes. Key trends identified in the European market include satellite remaining the platform of choice for HD, representing nearly two-fifths of HD TV homes and almost the same as cable and IPTV homes combined. In addition, Ultra HD screens increased 5 percentage points since 2019 and are now present in 20% of European TV homes. Interestingly the research found that over-the-top services were complementing and not replacing linear TV. Over the past five years OTT TV was shown to have grown by 138% whereas traditional linear TV – whether through satellite, cable, IPTV or terrestrial – has largely remained stable.

In Africa, SES saw its TV reach increase in the Ethiopian TV market as a result of establishing Ethiopia's first-ever dedicated TV platform, Ethiosat, on NSS-12 at 57 degrees East. TV penetration in Ethiopia has tripled compared with four years ago and stood at 49% at the end of 2020. African regional TV home reach was 37 million.

In other regions, SES claimed a reach of 65 million in North America; 42 million in Latin America; Asia Pacific, 33 million; and 13 million in the Middle East.

“An industry bellwether report, this year’s Satellite Monitor survey once again confirms SES’s established leadership position in terms of our global reach combined with our focus on delivering the most immersive viewing experience through HD and UHD content,” said SES CEO Steve Collar commenting on the research. “The Covid-19 pandemic has driven content consumption higher than ever, and in large parts of the world, linear TV remains the primary choice for people to consume news and information. We will continue to innovate to enable our video customers to reach as many audiences as possible via multiple screens.”