Asia Pacific OTT revenues to almost double from 2020 to 2026 | Media Analysis | Business | News | Rapid TV News
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Revenues from over-the-top (OTT) TV episodes and films for 22 countries in the Asia Pacific region will reach $54 billion by the end of 2026, up by 90% from the $29 billion recorded in 2020 says a report from Digital TV Research.
Tencent China all3media 27 Aug 2020 landscape
The Asia Pacific OTT TV and Video Forecasts report cited China as the regional OTT powerhouse increasing revenues by $8.4 billion with India on $4.7 billion and Japan on $4.5 billion. Indian revenues are set to nearly triple, with Japan’s close to doubling. In all, China is set to generate $23.848 billion in revenue by 2026, followed by Japan on $9.193 billion; India, $6.728 billion; South Korea, $4.929 billion; and Australia, $3.723 billion.

Yet even though Chinese revenues will account for 44% of the region’s total by 2026, this will represent a ten percentage point fall compared with 2020 as other countries catch up.

The Asia Pacific OTT TV and Video Forecasts report also revealed the importance of the video-on-demand (VOD) industry to the OTT market, noting that China will add $5 billion in advertising VOD (AVOD) revenues between 2020 and 2026, with subscription VOD (SVOD) bringing in an extra $3 billion. SVOD revenues in Asia Pacific overtook AVOD revenues in 2019. Revenues for both AVOD and SVOD are set to double between 2020 and 2026 to $22 billion and $28 billion respectively.