Jaguar launches dedicated Formula E channel on Motorsport.tv | Programming | News | Rapid TV News
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On the eve of the new FIA Formula E season, and aiming to give fans an exclusive look into the electric racing team, Jaguar Racing has launched a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content.
motorsport janguar 23Feb2 2021
The new channel will principally take Formula-E and Jaguar fans inside the brand’s electric racing team, giving them an exclusive look at the green-tech single-seater race series from a perspective that Motorsport.tv says that have not had access to before. Jaguar will also use the channel to showcase some of their automotive projects, specifically those focusing on electric vehicles.

Motorsport.tv says that with Formula-E being designated an FIA World Championship for its seventh season, this was the perfect time for Jaguar to launch the channel, reaching out to its 56-million strong monthly global audience of motorsport and automotive fans. It added that sustainable energy and green technology are two major current talking points in both the automotive and motorsport industries and that the new channel will place Jaguar at the heart of the discussion in both these sectors.

In addition, Jaguar will use Motorsport Network’s global distribution and production platform – Motorsport Studios – to create bespoke content in conjunction with the Network. Motorsport Studios also houses Motorsport Network’s extensive archive of multi-media content, including over 26 million images from the history of motorsport, which Jaguar will also have access to. Motorsport Network says that it will support Jaguar through content creation and distribution to position them ahead of the competition and showcase the marque as an industry leader in the electric vehicles sector.

This is a positive step for Jaguar Racing to expand the reach of our content and showcase all the steps we are making as a business towards sustainable energy and green technology,” said Jaguar Racing team director James Barclay. “It will also provide existing and future fans of Jaguar and Formula E an interesting new perspective on our racing team. I’m excited to see what our two great companies can produce together.”

Motorsport Network president James Allen, added: “We have seen through trends in our data that motorsport fans love personality driven content; to hear the stories of teams and drivers and feel like they’re going on a journey with them. As Jaguar’s narrative increasingly pivots to electric power, we can deliver more of this story-driven content in a documentary style that audiences are looking for and really open their eyes to the exciting world that is Jaguar Racing.”