The project will define use cases which stimulate the development of the device and network ecosystem to support 5G broadcast and by having these features inherent in network architecture it provides built-in efficiencies which are seamless to end-users. It will also demonstrate how 5G broadcast can reduce carbon footprint by reducing the number of base stations and the amount of spectrum needed to deliver content to mass audiences.
The partners are confident that the fruits of their work will highlight the potential for delivery of content and ways of watching which can bring about possibilities for collaborative viewing and interplay between venues meaning that watching a sporting event becomes a social occasion. “The efficient nature of 5G delivery and the low impact on data usage of broadcast technology will mean that it becomes viable to deliver more content, though more channels and to more devices,” said Alex Buchan, strategic technologist at the DTG. Leading to increased fan engagement with teams, an ‘all access’ opportunity for viewers, and increasing the appeal of sport across generations.”
Derek McManus, COO, of O2 Telefónica added: “We are excited to play our part in the development of this ground-breaking initiative; working with industry specialists to create something innovative and exciting that will not only enhance our customers’ experience at events but add a whole new and exciting dimension to live sports. Programmes like this which harness the power of next generation connectivity, create fresh opportunities that benefit customers and businesses while helping to boost the economy.The £2.3 million project has received £1.3 million from the Government as part of 5G Create, a competition to support innovators exploring new uses for 5G to improve people’s lives and boost British businesses.