UAE telco Etisalat has launched Israel-based network i24NEWS in both English and Arabic on its TV platforms eLife and Switch TV, making it the first channel broadcast from Israel and available in the UAE.
The partnership between Etisalat and i24NEWS comes after the UAE signed a peace agreement to normalise ties with Israel last September.
eLife TV offers premium entertainment content with 500+ live linear channels, six dedicated 4K linear channels, SVOD and premium video on demand. The service is available in the UAE, offering a mix of Arabic, Asian, Western TV and premium sports channels and on-demand content. eLife customers can now watch i24NEWS (English) on channel 537 and i24NEWS (Arabic) on channel 520.
Switch TV is Etisalat's new direct-to-consumer OTT service. Switch TV is available in the UAE, offering a mix of Arabic, Asian and Western TV channels in an on-demand library with around 10,000 hours of content available. The platform uses Synamedia's infinite cloud TV platform and video network portfolio to offer a multi-screen service. Switch TV users can now watch TV i24NEWS (English) on channel 264 and i24NEWS (Arabic) on channel 265.
i24NEWS is an international news network that operates three channels: Arabic, English and French. Launched in 2013, it broadcasts international news alongside extensive coverage of the Middle East and Israel, from its Jaffa Port main studios and studios in the US and Europe. i24NEWS is part of the Altice Group.
Frank Melloul, i24NEWS founder and CEO, said: “Thanks to the changes in the region, news teams in the Middle East will be able to cover events from a variety of angles, and at i24NEWS we take pride in being the first to provide this full picture to viewers worldwide, and now in the UAE. As we keep developing our content to our loyal audience, we continuously reach new viewers and increase our distribution. We thank Etisalat for a groundbreaking move, which is an expression of the peace agreement between Israel and the United Arab Emirates."