AVOD Q2 ad revenues soar | Ratings/Measurement | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
2020 has seen many travails across the broadcasting industry but research from Simpli.fi has revealed what it calls ‘significant’ increase in year-over-year campaign and advertising growth.
Simplifi 12Oct2020
In making its analysis, the localised programmatic advertising took a deep dive into the data across the Simpli.fi platform from 1 January 2020 to 30 September 2020 to identify trends and analyse what its advertisers were experiencing with over-the-top ( OTT) and connected TV (CTV) advertising. In particular it showed clearly the impact of Covid-19 on spend and how various industries have adopted advertising over the course of the year.

Among the standout findings was that with an estimated 820 million connected video devices in a household, second quarter advertising revenues for advertiser video-on-demand (AVOD) platforms increased by 31% year-on-year (YOY). It found that OTT/CTV advertising has grown significantly in 2020 and that by the end of September, spend grew over 140% since the start of 2020, and over 160% YOY.

Simpli.fi noted that over the course of the past nine months, partners have used OTT/CTV ads to reach consumers across both large and small screens in a single household. Spend on small screens, such as mobile and tablet devices, increased by 77% in September, a 214% YOY increase. Advertisers also increased spend on large screen connected TVs by 39% in September, a 108% YOY increase. Simpli.fi said that the surge in both large and small screen spending indicated advertisers are creating as many touch points as possible to stay top-of-mind.

The Simpli.fi platform also saw a 40% YOY growth in the number of advertisers including OTT/CTV campaigns in their advertising strategies, resulting in a total of 7,160 advertisers implementing OTT/CTV ads year-to-date (YTD). In addition, there was a 44% YOY increase in the number of OTT/CTV campaigns implemented this year, resulting in a total number of 25,853 OTT/CTV campaigns YTD. The total number of OTT/CTV campaigns reached over 61,400 YTD. The top performing industries experiencing largest growth in OTT/CTV advertising this year so far were real estate, home & garden, food and beverage and legal.

Going forward, Simpli.fi 's research showed that the company expects growth to continue as advertisers head into the last quarter of the year with OTT/CTV advertising in mind. It says that due to its precision and scalability, OTT/CTV ads will be a must-have in advertising strategies for years to come.