Verizon Media launches evolved live streaming experience | Infrastructure | News | Rapid TV News
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Media ecosystem provider Verizon Media has announced a series of enhancements to its new media platform designed to evolve the live streaming experience, including new capabilities that provide deeper fan engagement for live sports and services that address current streaming needs.
Verizon Media logo 16Sep2020
The new platform’s real-time capabilities are fundamentally designed to reinvent live programming and bring audiences together with functionality such as real-time multi-camera viewing and watch together social experiences, as well as OTT smart auction integration.

Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT Smart Auction solution. Verizon Media has partnered with Phenix Real Time Solutions, marrying Verizon Media's global network, edge computing, and ad insertion expertise with Phenix's real-time streaming technology to enable sub-second latency for live sports at scale.
This capability says Verizon has been critical in developing new services required by broadcasters, rights owners, sports teams and leagues to deliver live sports in the stadium and to people’s homes as events return to the field after Covid-19 lockdowns. In addition, multi-camera viewing makes remote sporting events more like in-venue experiences with the ability to see plays from any angle, immersing fans into the action.

Real-time streaming also provides viewers with brand new ‘watch together’ social experiences, such as co-viewing synchronised live streams, in-game trivia, and wagering, allowing fans to host virtual watch parties with family and friends. Yahoo Sports is an early example of a Verizon Media customer using these real-time streaming features.

“The global pandemic has limited in-person attendance for most major events, yet sports fans remain hungry for live sports,” noted Ariff Sidi, general manager and chief product officer, Verizon Media. “Sports broadcasters and teams are really working hard to engage their die-hard fans and maintain engagement and loyalty in the face of competing at-home entertainment options.”
Aiming to extend content reach, Verizon Media has also announced the general availability of channel scheduling and syndication publishing, enabling media organisations to schedule and curate social media channels, which can then be syndicated directly to Facebook, Twitter, YouTube, and Twitch. With syndication, content owners have access to even more significant audience reach through a single simplified workflow.

“The OTT landscape is increasingly complex, with viewer attention split in an increasing number of ways,” Sidi added. “Verizon Media helps its customers gain access to an ever-expanding number of audience destinations to maximise the value of their content and generate additional monetisation opportunities with those platforms.”

With the intention of allowing broadcasters to push feeds live faster and reduces cost for content provider, the Managed Slicer as a Service is said to be able to reduce the operational burden associated with managing over-the-top linear channel contribution, acquisition, and ingestion for broadcasters and content owners. Managed Slicers can accept IP or SDI video feeds and can be provisioned in a colocation data centre, a Verizon point of presence, or in the cloud. Once established, the linear channel feeds are fully monitored and maintained by Verizon Media, reducing the support burden for customers.

Smartplay Prebid is an innovative ad insertion technology for long-form video with TV-style ad breaks. It enables demand partners to bid on ad space simultaneously and have those bids evaluated alongside other ad buys, leveraging the open-source prebid server technology.

“Every customer has a unique video workflow, and the slicer provides more options for how they can interface with and get their video signal into the Verizon Media Platform,” Sidi concluded.
“Content creators want to focus on content creation, so are increasingly shifting workflows to the cloud and operational responsibility to video platform suppliers. “Smartplay Prebid and OTT Smart Auction give broadcasters more flexibility to choose programmatic demand sources to increase fill rates and optimise yield. Additionally, the data that Smartplay generates provides content owners with greater visibility into ad workflows and performance, which allows them to work with demand partners to optimise and improve monetisation strategies.”