There will be 27.16 million paying subscription video-on-demand (SVOD) customers for 20 countries in the Middle East and North Africa by 2025, up from 10.95 million recorded at the end of 2019, says a study from Digital TV Research.

In terms of what SVOD platform will be watched, the study showed that Netflix would remain the platform leader by some distance – more than doubling its subscriber total to 9.81 million by 2025. Its share of the MENA total will remain at around 36%. About half of Netflix’s MENA subscribers will be in the Arab countries. Over the course of the next five years, Netflix is projected to bring in 5 million subs, followed by StarzPlay (2.39 million) and OSN (2.28 million). These three platforms will generate 78% of the Arab total by 2025.
The Middle East and North Africa SVOD Forecasts report added that Disney+ would likely be less of a competitor to Netflix as Disney signed a long-term distribution deal in the Arab countries with OSN. Digital TV Research also noted that OSN also has exclusive deals with HBO and Paramount+ in the region.