Over three-quarters of US households have SVOD | VOD | News | Rapid TV News
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Finding two-fifths of all adults in the country streaming content from such services on a daily basis, Leichtman Research Group (LRG) has revealed that 78% of all US households have a subscription video-on-demand (SVOD) service from the likes of Netflix, Amazon Prime and/or Hulu.
Netflix English Multiple Device 17July2020
Indicating the continued growth, LRG’s Emerging Video Services 2020 – based on a survey of about 1,990 households – noted that this figure was 69% in 2018, and 52% in 2015. In addition, 55% of US households now have more than one of the SVOD services, an increase from 43% in 2018, and 20% in 2015.

Usage of these SVOD services has also significantly increased in recent years. Compared with the 40% of all US adults who currently stream an SVOD service, 2018 saw 30% and the figure was 16% in 2015. Younger adults are the most active streamers, with ages 18-44 accounting for 63% of daily SVOD users.

LRG also found that 55% of ages 18-44 stream an SVOD service daily, compared with 27% of those aged over 45, while 30% with Netflix said that their subscription was shared with others outside their household. This compared with 23% with Hulu, and 20% with Amazon Prime.

Including twelve additional streaming video services, 82% of all households were found to have at least one SVOD or direct-to-consumer (DTC) service, and 49% had three or more. Just over half (55%) of adults watched video on non-TV devices including mobile phones, home computers, tablets, and eReaders daily. This represented a nine percentage point increase compared with 2018, and 22 points up on 2015. Just over two-fifths (44%) of adults watched video on a mobile phone daily, up from 35% in 2018 and 20% in 2015.

“Nearly four-fifths of US households now have a top SVOD service, and 40% of all adults stream an SVOD service daily, including over half of all ages 18-44,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group commenting on the Emerging Video Services 2020 report. “The adoption and use of these established SVOD services along with newer direct-to-consumer streaming video options have increased over the past year, spurred more recently by the impact of the coronavirus pandemic.”