Plex adds Wurl channels to streaming network | Deals | News | Rapid TV News
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In a major single-day launch designed to bring new content to millions of viewers around the world, connected TV (CTV) streaming video distribution and advertising services provider Wurl has provided as many as 42 channels for the Plex streaming network.
Plex Wurl 1 Sep 2020
The Plex app runs on a range of platforms including iOS, tvOS, Android TV, Android mobile, Roku, Fire TV, Nvidia SHIELD, Xbox, PlayStation, the web, and smart TVs from Vizio, Samsung and LG. The streaming platform combines organising and streaming films, TV shows, news, web shows, podcasts, music, live and recorded television as well as personal media collections. It also boasts a customisable interface and smart recommendations.

The Wurl Network channels that have been added include programming as Reuters, The Bob Ross Channel, Game Show Central, Deal or No Deal, Wipeout Xtra, FailArmy, The Pet Collective, People Are Awesome and WeatherSpy, from studios such as Reuters, Cinedigm, Game Show Network, Endemol Shine Group/Banijay and Jukin Media.

Plex plans to add more channels to the Wurl Network in the coming months. Commenting on the move, Sean Doherty, Wurl CEO said: “We’re pleased to partner with Plex to deliver an extensive line-up of linear streaming channels to viewers around the world on their compelling new live TV service. As streamers increasingly shift their viewing to free, ad-supported linear programming, the Wurl Network is becoming the go-to CTV network for entertainment services like Plex, enabling them to achieve optimized channel performance while maximising ad revenue.”

“We’re seeing a big consumer viewing shift towards thematic 24/7 ad-supported streaming channels, making it critical that our channels are widely available across all leading ad-supported streaming services,” added Tony Huidor, general manager of digital networks for Cinedigm. “As we continue to see rapid growth in viewership and in our OTT audiences, we’re excited to make The Bob Ross Channel, CONtv, Comedy Dynamics, and more to come, available for free on Plex via the Wurl Network.”