Vewd announces Vestel smart TV tech renewal | Infrastructure | News | Rapid TV News
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In a deal that the parties say will allow content owners, operators and consumers to benefit from the latest OTT and hybrid TV technology in TV brands such as Hitachi and Telefunken, OTT and hybrid TV solutions provider Vewd has extended its contract with TV manufacturer Vestel.
vewd vestel 28Aug2020
The multi-year agreement will see the Vewd Core and Core Modules, including the Media Player and Hybrid TV services, deployed across the full range of Vestel Smart TVs. This will allow Vewd to deliver its latest streaming software to support premium content owner requirements and provide access to Vestel’s reach through brands like Hitachi and Telefunken.

Through their ongoing collaboration, Vestel and Vewd have enabled TVs with the latest TV apps, streaming technology, and hybrid TV capabilities. Vestel-produced TVs will now ship each year with Vewd providing a streaming environment.

The agreement will also lead to the first large scale deployment of smart TVs supporting the HbbTV Operator App (OpApp) standard. Eliminating the need for a separate set-top box, OpApps keep consumers updated with the latest applications and features from their operator. This means that operators can potentially remove the costs of purchasing, maintaining, and upgrading set-top boxes while ensuring a consistent experience for each subscriber.

“Vestel has relied on Vewd to deliver the most robust OTT and hybrid TV technologies on millions of smart TVs each year,” said Barış Altınkaya, deputy general manager of marketing and product management, Vestel. “For our brands, the quality of the OTT and hybrid TV experience is paramount to support robust growth. Vewd is the only partner we trust to work seamlessly from silicon to content and deliver an unsurpassed viewing experience.”

“We’re continuously investing in a forward-leaning product portfolio to ensure our customers stay ahead in this rapidly transforming industry,” added Vewd CEO Aneesh Rajaram. “Vestel knows they can rely on Vewd to enable any app, on any OS, running on any chipset and working flawlessly in any country. The multi-year renewal of our long-standing partnership ensures that Vestel will have the best in broadcast, hybrid TV, and leading OTT content – now and in the years to come.”