With the peloton about to make a delayed star from Nice, European sports network Eurosport has joined forces with Global Cycling Network (GCN) to bring fans coverage of every minute of every stage of the 2020 Tour de France.
Taking advantage of the scale of their combined network and product offering, the Discovery-owned platforms will bring live cycling to more than 75 markets worldwide and will aim to build on Eurosport’s digital-first approach saw a 95% year-on-year rise in minutes watched.
The two companies say that they will offer an expanded line-up of local experts, new formats and more ways to watch than ever before, the partnership will present the ultimate Tour de France experience. Fans can enjoy Le Tour in full on the Eurosport App, Eurosport.com and the GCN App.
Event-based commentary will mean every minute of every stage will be commentated via Eurosport and GCN digital channels with more than 100 live hours commentated across Eurosport’s linear channels. A new and improved Highlights Factory will use digital platforms to deliver the on-demand race highlights content to viewers including 5-10 minute highlights and long-form highlights via the Eurosport App and GCN App; selected clips across Facebook, Twitter, Snapchat and Instagram, and full stage replays available via the GCN App and on Eurosport.com. Around 3,000 local language social media posts will be published alongside 600 localised videos across Eurosport and GCN’s social platforms.
Former professional riders and local experts to bring fans pre-race insights and post-race analysis, bringing viewers closer to the peloton. Bernie Eisel will be Eurosport’s on-site reporter alongside Ashley House and Louis-Pierre Frileux while Britain’s first ever Tour de France winner, Bradley Wiggins, continues in his leading role with Eurosport International and Eurosport UK, alongside five-time stage winner Sean Kelly.
Commenting on the offer, Andrew Georgiou, president, Eurosport and global sports rights and sports marketing solutions, said: “The return of Le Tour is a huge moment for global sport and we’ve been working tirelessly to mark this by enhancing our live and on-demand coverage and storytelling. Bringing together the power of Eurosport and GCN creates the largest cycling community in the world, meaning we are more determined than ever to deliver the ultimate Tour de France experience and offer fans the chance to engage with cycling’s biggest event however they chose.”
Earlier in 2020, Eurosport secured an extension to its broadcast rights agreement to continue showing every minute of every stage of the Tour de France until at least 2025, with exclusive coverage in 38 markets across Europe.
The two companies say that they will offer an expanded line-up of local experts, new formats and more ways to watch than ever before, the partnership will present the ultimate Tour de France experience. Fans can enjoy Le Tour in full on the Eurosport App, Eurosport.com and the GCN App.
Event-based commentary will mean every minute of every stage will be commentated via Eurosport and GCN digital channels with more than 100 live hours commentated across Eurosport’s linear channels. A new and improved Highlights Factory will use digital platforms to deliver the on-demand race highlights content to viewers including 5-10 minute highlights and long-form highlights via the Eurosport App and GCN App; selected clips across Facebook, Twitter, Snapchat and Instagram, and full stage replays available via the GCN App and on Eurosport.com. Around 3,000 local language social media posts will be published alongside 600 localised videos across Eurosport and GCN’s social platforms.
Former professional riders and local experts to bring fans pre-race insights and post-race analysis, bringing viewers closer to the peloton. Bernie Eisel will be Eurosport’s on-site reporter alongside Ashley House and Louis-Pierre Frileux while Britain’s first ever Tour de France winner, Bradley Wiggins, continues in his leading role with Eurosport International and Eurosport UK, alongside five-time stage winner Sean Kelly.
Commenting on the offer, Andrew Georgiou, president, Eurosport and global sports rights and sports marketing solutions, said: “The return of Le Tour is a huge moment for global sport and we’ve been working tirelessly to mark this by enhancing our live and on-demand coverage and storytelling. Bringing together the power of Eurosport and GCN creates the largest cycling community in the world, meaning we are more determined than ever to deliver the ultimate Tour de France experience and offer fans the chance to engage with cycling’s biggest event however they chose.”
Earlier in 2020, Eurosport secured an extension to its broadcast rights agreement to continue showing every minute of every stage of the Tour de France until at least 2025, with exclusive coverage in 38 markets across Europe.
