SportsTribal TV taps Red Bee for ad-supported sports entertainment streaming | Infrastructure | News | Rapid TV News
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Soon-to launch free ad-supported sports streaming service, SportsTribal TV has revealed that Red Bee Media’s broadcast-grade cloud infrastructure and managed OTT platform will be at the core of the what is said to be sports’ first 24/7 linear ad-supported offer.
RedBee sportstribal 26Aug2020
Launching in late 2020, SportsTribal TV will aim to enable traditional and non-traditional sports rights owners, niche and micro-niche sports, social creators and sports storytellers to turn their video content into professionally managed, 24/7 streaming channels for fans.

It will launch with a line-up of established digital sports entertainment channels initially available on mobile and web. The service will then roll out across all major connected TV and streaming platforms in 2021. As a sports AVOD specialist, SportsTribal TV is in discussions with a wide variety of global sports bodies, leagues, teams and publishers to bring a wide and diverse selection of new sports entertainment streaming channels to sports fans in the coming years.

“There are many sports organisations and content publishers who are having a hard time reaching fans and monetising their valuable and exclusive video content. Either because they can’t attract the attention of big broadcasters or because they don’t have the financial and technical resources to launch a direct-to-consumer OTT offering themselves,” said Frank Bowe, founder and CEO of SportsTribal TV explaining the rationale for the launch.

“SportsTribal TV solves this problem by offering marginalised sports, rights owners and digital sports publishers their rightful place at the OTT table, turning new and existing video assets into 24/7 linear streaming channels, distributed on our ad-supported sports TV guide.”

SportsTribal TV said that it selected Red Bee for its global experience and capabilities in linear channel management and global playout services. “SportsTribal TV is a great example of how the market for streaming content is expanding and diversifying and we’re happy to be a part of this unique launch,” remarked Red Bee Media CEO Steve Nylund. “The Red Bee Managed OTT offering is perfectly suited to support a service like this, bringing high-end viewing experiences and a wide variety of content to sports fans globally, while enabling monetisation of content rights through advertising.”