US consumers spend $15.1BN on home entertainment in H1 2020 | Ratings/Measurement | News | Rapid TV News
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They may have been subject to stay at home orders that prevented them from going to stores and cinemas, but US video consumers did not stop buying because of the Covid-19 pandemic, the opposite in fact finds research from the Digital Entertainment Group (DEG).
DEG half year 20Aug2020
Indeed the study found that the stay-at-home orders fuelled demand for most home entertainment formats beginning in late-March with demand for theatrical releases was strong across all digital formats. Not only did numerous wide-release movies debut early at home but also cost-conscious consumers rediscovered DVDs.

Of the $15.1 billion total spending on consumer home entertainment in the first half of 2020, digital channels accounted for $13.25 billion, sell-through $1.27 billion and rentals $570 million. First quarter 2020 growth was 18% on an year-on-year basis while compared to Q2 2019, spending was up 34% annual for a total half-year increase of 26%.

Looking at the digital section in more depth, consumers spent $3 billion on electronic sell-through (EST) and video-on-demand (VOD) transactions in the first-half of 2020, driven by wide release movies, theatrical catalogues and the TV category. EST spending alone was up 57% year-on-year in the second quarter alone, after a modest 13% in Q1. For the half year, EST spending was up 33% annually after what DEG called robust growth in consumer consumption of theatrical titles – up 48% in Q2 and 26% for first half – and TV content, where on an annual basis consumption rose 72% in Q2 and 47% for the first half as a whole.

The study also showed VOD spending up 33% in the first half of 2020 compared with the same period in 2019. First quarter spending rose 19% while Q2 soared 50%. Spending on theatrical titles was up 73% in Q2 and 56% for the first half and that on TV content up 119% annually in Q2 and 85% for the first half of the year. After its spending slipped 5% annually in the first quarter of the year, cable VOD bounced back spectacularly thanks to lockdown by 11% to inch up 2% overall for the half year.

And similar to other surveys, DEG found that consumers were readily embracing consumer streaming options. Compared with 20-19, DEG's half year round-up revealed subscription streaming was up 32% and 42% for Q1 and Q2 2020 respectively, and 37% for the six-month period.