ITV injects cash into BritBox Australia, data infrastructure partner | Media Investment | Business
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Even though only weeks ago it reported challenging finance results for the first half of 2020, the UK’s largest commercial broadcaster, ITV, has announced significant investments in business areas which show where it believes the future of broadcast lies.
BritBox UK 27Feb2019
Principally, the company’s Australian subscription video-on-demand business, ITV SVOD Australia, a wholly-owned indirect subsidiary of ITV plc, has now agreed to invest AUD 17.7 million in The BritBox Australia Partnership over a period of three years.

On 27 July, and building on their success in the US and Canada, ITV announced with BritBox co-owner BBC Studios their intention to roll out their co-owned BritBox SVOD service globally with an Australian launch top of the agenda. BritBox claims to bring to viewers the greatest collection of British boxsets with homegrown talent. The collection includes brand new and recent programmes as well as classic British TV. The Australian venture will see equal funding from BBC Studios.

Streaming and particular subscription VOD are hot in Australia right now. A recent survey from Telsyte found that by the end of June 2020, SVOD services boasted 16 million subscriptions in the country, a year-on-year increase of 32% from 12.3 million in June 2019. The analyst said that Covid-19 had sent the Australian SVOD services market to new heights as more people in the country spent more time at home, with over half (52%) of SVOD users believing their services have become “essential” since the pandemic.

And in addition to backing the surging streaming arena, ITV has agreed to invest $1.375 million in cash for a minority shareholding in Cognitive Logic, Inc, the 100% owner of InfoSum. ITV says that alongside content and distribution, data is now an essential ingredient in the media ecosystem. A commercial partner of ITV, InfoSum is a data infrastructure business designed to help connect and activate separated datasets without putting customer data or personally identifiable information at risk. The company says that its identity infrastructure helps users achieve more with their customer data by breaking down trust, privacy and governance barriers, so that organisations can safely expand their customer knowledge.