Wurl sees Spring 2020 deliver unprecedented streaming TV growth | Ratings/Measurement | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
The surge in streaming over the first half of the year continues apace and weeks after indicating that it was projected to see a record-breaking H1 of 2020, Wurl has confirmed the full extent of its strong Spring and predicts a similarly rosy Summer.
WurlNetworkModel 2 20Aug2020
The streaming video distribution and advertising services provider says that since its formation, its business has been based on streaming growth but that growth has skyrocketed due to the pandemic and more viewers staying at home. The company reported unprecedented activity from March to June 2020. In March, Wurl reported its single busiest day of channel delivery in its history, launching 28 channels in a single day. But as the year has continued, this growth has accelerated.

Hours of Viewing (HOV) hit daily record highs each month during the second quarter and achieved nearly 80% growth across the first half of the year compared with the same period in 2019. Ad impressions via the Wurl Network increased by 33% from Q1 2020 to Q2 2020 and grew more than 300% compared with the first half of 2019.

The firm’s AdPool cross-platform advertising service for connected TV brought in an average of 40% additional ad impressions to participating content distributors, monetising unused inventory and delivering additional revenue at no extra cost to them.

Having previously noted more than 400 channel launches early in the quarter, it now calculates that the number of channels on the Wurl Network grew 24% in Q2 2020. Wurl added that relative to the new channels it launched in one day, this included a major global content producer, for whom it launched what it said was a record number of channels on Samsung TV Plus in seven European countries. This launch was the video producer’s first foray into linear streaming; they had traditionally been focused solely on VOD distribution.

Commenting on the updated results, Wurl said: “Even as we’ve entered the summer months, our metrics have continued to rise as viewers around the globe seek out FAST services to meet their entertainment and budgetary needs, and studios turn to this new model as a way to reach viewers where(ever) they are.”