Endemol Shine builds LEGO, MasterChef AVOD deals with Tubi | Deals | News | Rapid TV News
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FOX Entertainment’s Tubi has inked a deal with Endemol Shine that will see the ad-supported streaming service distribute a number of the global producer and distributor’s worldwide hits.
MasterChef Australia 20Aug2020
FOX is the home for the US formats of these shows and the deal will see the AVOD platform become the only platform in America where international versions such as MasterChef Australia, MasterChef Mexico, MasterChef Canada and the UK and Australian versions of LEGO Masters will be available.

One of the most popular cookery formats in the world, MasterChef first launched in 1990 in the UK and aired for over a decade on the BBC. In 2005 the show was revived for the BBC where it remains a number one hit for the channel. Australia was the first country to adapt the series outside of the UK, with MasterChef Australia launching in 2009 as the highest rated show in Australian history. MasterChef was created by Franc Roddam and last year was the best year to date with 53 confirmed productions across 35 markets, drawing in audiences in major markets including the UK, Brazil, Australia, Italy and Spain. MasterChef Australia and MasterChef Canada are now live on Tubi, with additional international formats launching in the autumn and beyond.

Family entertainment series LEGO Masters has sold to eight markets including across Europe, the US and Australia, where it was the most successful entertainment premiere so far this year. It began its primetime run on FOX in February and was the leading new launch in the US attracting more than 36 million unique viewers across its first season. Created by Tuesday’s Child Productions and the LEGO Group with Endemol Shine Group serving as the exclusive distributor globally.

Commenting on the deal, Matt Creasey, EVP sales and acquisitions, Endemol Shine International said: “We are incredibly proud to strike this unprecedented deal which will see global versions of two popular entertainment series available for the first time in the US outside of FOX networks.” Added Tubi chief content officer Adam Lewinson: “Tubi viewers in the US will soon enjoy instant access to the universally addictive MasterChef and LEGO Masters formats from around the world at absolutely no cost. We are excited to be collaborating with Endemol Shine on these two marquee global properties.”