Linear 'soon a thing of the past' as streaming video dominates media consumption | Media Analysis | Business
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More evidence has emerged of the surge in streaming over the last few months due to lockdown orders with the Brightcove Q2 2020 Global Video Index showing video views increasing 40% annually as consumption of news and entertainment content nearly doubled during the Covid-19 pandemic.
Brightcobe videoindex 19Aug2020
Brightcove’s study analysed hundreds of billions of recent data points from the online video platform provider’s global customer base to provide insights into how viewers are watching video content.

The study found that overall, over-the-top (OTT) streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggested that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as the go-to choice for entertainment viewing.

Consumption peaked despite regions reopening. Total video views were up 52% in Q2. Consumption of news and entertainment content nearly doubled (40%) from Q1 (23%), a significant finding said Brightcove considering Q2 typically sees slower growth in video viewing compared with the first quarter. Looking at the first half of 2020 compared to 2019, the number of views overall is up more than 30%.

In addition to changes in what people were viewing changing, where they watched was changing too. Connected TVs (CTVs) saw the most growth in Q2, 160% year-over-year, indicating a resurgence in larger screens as the viewing medium of choice for entertainment. Video views on CTVs were up 42% in Q2; 45% in April, 37% in May, and 44% in June. For the first six months of the year, views on CTVs grew 49%, the second biggest gain among devices. CTV viewers also watched content more than 3x as long as on any other device.

Views on mobile devices increased by 69%, following Q1 in which mobile views more than doubled. Smartphones were also dominant across all content lengths in Q2. “Consumers in Europe continue to remain glued to their smartphones as we’ve seen mobile consumption surge for two consecutive quarters now,” said Jim O’Neill, principal analyst and author of the Brightcove Q2 2020 Global Video Index. “This, in addition to video views on connected TVs continuing to grow, indicates consumers increasingly are turning to streaming devices to view entertainment content. This shift in consumption will only strengthen as connected TVs inevitably replace computers as the second preferred device for consumption – following mobile.”

“2020 has become video’s evolutionary moment, and streaming entertainment video content is one area where we will continue to see growth,” added Brightcove CEO Jeff Ray. “The crisis has impacted people at an emotional and financial level, making the need for human connection through video content more crucial than ever. We’re seeing this play out with the rise of streaming services subscriptions, indicating that the future of entertainment consumption lies in connected and mobile devices – linear television could soon be of the past.”