US broadband market sees more net additions since 2012 | Media Analysis | Business
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As the latest surveys show pay-TV subs in the US falling rapidly and increased uptake of streaming services, a study from Leichtman Research Group has revealed a sharp uptick over the second quarter of 2020 of broadband.
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LRG’s study found that the largest cable and telephone providers in the US, representing about 96% of the market, acquired about 1,245,000 net additional broadband Internet subscribers in Q2 2020, compared with a pro forma gain of about 375,000 subscribers a year ago. Overall, broadband additions in Q2 2020 were about 870,000 more than in Q2 2019, the most US overall broadband additions overall were the most in any quarter since the first quarter of 2012.

The top broadband providers now account for about 103.3 million subscribers, with top cable companies having 70.6 million broadband subscribers, and top wireline phone companies having 32.7 million subscribers.

The leading cable companies added about 1,400,000 subscribers in Q2 2020, compared with a net gain of about 530,000 subscribers in Q2 2019. Cable broadband net additions were the most in any quarter since Q1 2007. In a key example, Charter’s 850,000 net adds in Q2 2020 were more than for any provider in any previous quarter.

By contrast, the leading wireline phone companies showed a net loss of about 155,000 subscribers in Q2 2020 compared with a net loss of about 160,000 subscribers in Q2 2019

Commenting on the survey, Bruce Leichtman, president and principal analyst for Leichtman Research Group said: “With the continued impact of the coronavirus pandemic, there were more quarterly net broadband additions in Q2 2020 than in any quarter in eight years. In the first half of 2020, there were over 2.4 million net broadband additions. This is the most net adds in the first half of any year since 2008.”