Q2 sees top ten TV providers in US lose 1.52 MN subs | Ratings/Measurement | News | Rapid TV News
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Even though the losses were lower than in the previous three-month period, the top 10 US service providers collectively lost 1.52 million television subscribers in the second quarter of 2020, meaning eight of the ten bled customers as revealed by the latest informitv Multiscreen Index.
multiscreen 12Aug2020
The latest results mean that the top 10 services for the United States in the Multiscreen Index now have 73.14 million television customers between them, accounting for 60% of television homes. The leading ten services have lost over 10 million television subscribers between them in two years. That said, the current combined losses were lower than in the first quarter of 2020, in which they lost a record 2.33 million.

In terms of company performance, AT&T lost 886,000 premium television subscribers in the United States across its satellite, telco and online platforms and a further 66,000 for the AT&T TV NOW online service. Rival cableco Comcast lost 427,000 television subscribers, taking its total to 19.47 million, down from 20.64 million a year previously. Frontier lost 61,000 subscribers and with only 0.56 million dropped out of the Multiscreen Index of 100 leading service providers.

Yet among the winners from the leading firms were Charter which broke a series of quarterly television subscriber losses and increased its count by 102,000, with a total of 15.65 million, down from 15.80 million a year before. DISH Network nominally increased its subscriber numbers by 5,000 to 9.02 million, having cut 382,000 the previous quarter. Its Sling TV online offering however lost 56,000 subscribers.

“The continuing quarterly loss of television subscribers in the United States is partly attributable to the coronavirus pandemic, economic conditions and the reduction in sporting events,” observed Dr William Cooper, the editor of the informitv Multiscreen Index. “This has accelerated a long-term trend of recent years, but these services still have significant numbers of subscribers generating considerable revenue.”