Emergency calls for Fred Media in Europe, Asia | Deals | News | Rapid TV News
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As it gears up for its UK premiere, Australia’s factual hit of the year, Emergency, has been acquired by TV4 Sweden, Mediaworks’ Three in New Zealand, RTL Netherlands, and RTB in Brunei.
EMERGENCY FredMedia 6Aug2020
The dramatic series, produced by WTFN for Nine Network in Australia, follows a team of real-life medical heroes as they fight to save patients suffering life-threatening injuries in one of Australia’s biggest and busiest emergency hospitals, The Royal Melbourne.

“With its combination of unprecedented behind-the-scenes access, and a filming and narrative style that has much in common with scripted medical shows, Emergency is attracting a lot of interest from broadcasters keen to see new takes on ‘flashing light’ shows,” commented Fred Media COO Roger Vanderspikken.

“The Covid-19 pandemic has heightened global fascination for the work of people on the frontline in hospitals and the continued challenges they face while often putting their own lives at risk. We are excited to see the response from UK audiences and will watch with interest as the series rolls out in Sweden, New Zealand, the Netherlands and Brunei, as well as those other territories close to finalising deals.”

The series premiered on Nine Network in early July to what were said to be impressive ratings and critical acclaim. “Emergency has been the Australian factual hit of 2020. The show has brought the real lives of the frontline doctors and nurses in to our loungerooms, and audiences have loved what they’ve seen,” remarked Adrian Swift, Nine’s head of content, production and development. “Emergency more than doubled the previous slot average and achieved a free-to-air primary commercial channel share of 42.2% in total people and 33.5% share of 16-39s. It has won its time slot against Big Brother and Bachelor in Paradise on rival networks. Emergency is factual programming at its best: raw, authentic stories beautifully told.”

Discovery UK’s Really channel will premiere the series on 10 August with more deals pending in Europe and North America.