Joe Lewis, Small World announce strategic partnership | Major Businesses | Business
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Hot on the heels of a first-look deal with MGM Television, format distributor Small World IFT has entered into a strategic partnership with full-service live-events and entertainment company Joe Lewis Company (JLC).
Joe Lewis Headshot 4Aug2020
Founded by Joe Lewis nearly two decades ago, JLC is a full-service live-events and entertainment company specialising in live television, experiential, content and event production, fundraising, brand marketing, international TV production and hologram technology. Over the last 20 years, its multidiscipline team has produced thousands of events for clients ranging from the major US studios and TV networks to the Academy Awards, Disney, the Grammys, Netflix, NFL and the Special Olympics.

For its part, Small World IFT was founded in 2005 by Tim and Colleen Crescenti to find television formats, and distribute them to the international marketplace. Over the last 15 years, the company has built up a reputation for opening up previously untapped format territories, such as Thailand, Romania, Finland and South Korea.

 

Under the deal, Small World will spearhead JLC’s diversification into TV entertainment and its expansion into the booming MENA media market. Small World, which will rebrand as Small World International, will continue to operate as an independent format sourcing and distribution company, while establishing itself as JLC’s entertainment hub and managing the growth that will flow from this new production stream.

The partnership follows the announcement in late June 2020 that Small World had entered into a first-look agreement with MGM Television, which has been ramping up its Global Formats division in recent months. Small World’s move into the wider entertainment market is seen as a natural extension to its format-scouting activities, which will remain the company’s core focus.

Commenting on the deal, Tim Crescenti, who will continue to serve as president of Small World said: “It’s fair to say that the last month has seen our Small World get a lot bigger! Hard on the heels of our first-look deal with MGM, we’re now entering into a transformational partnership with Joe Lewis, which will bring new creative and commercial opportunities for us both. Formats will always be at the heart of Small World, but it feels the right time to expand into other areas of entertainment. After 15 years of Small World, Colleen and I are ready to embark on an additional challenge — and, with Joe at our back, this promises to be a fandamntastic [sic] adventure.”

JLC founder Joe Lewis (pictured) added: “Over the last 20 years, JLC has worked its way to the top of US events market, producing thousands of experiences across sports, live-TV and red-carpet premieres. Diversifying into international TV entertainment feels like a logical step — and who better to lead JLC into this next phase of its development than my old friend and colleague Tim Crescenti. Tim and I met 20-plus years ago at Sony Pictures, where I was working in the mailroom and Tim was a rising star in the emerging TV-formats market. You could say we’re putting the band back together. Better still, we’re heading out on an international tour.”