SVOD surges 28% in 2019 | VOD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
While the Covid-19 lockdowns have driven the subscription video-on-demand market to unprecedented heights, a study from Digital TV Research has revealed that the SVOD surge actually began in 2019.
Netflix English Multiple Device 17July2020
The SVOD Databook report found that the number of gross SVOD subscriptions globally grew by 28% in 2019 as the net subscriber count rose by 55 million (16%) in 2019 to total 403 million. And as gross subscriptions grew faster than net subscribers, the average SVOD subscriber paid for 1.59 SVOD subscriptions in 2019, up from 1.44 in 2018. The absolute number of gross SVOD subscriptions increased by 139 million in 2019 to 642 million, a similar amount the growth displayed I 2018 said Digital TV Research.

Looking as to where SVOD was growing fastest, the US overtook China in 2019 to regain its position as the gross SVOD leader. With about 200 million subscribers each, China and the US together accounted for 63% of the global total in 2019. The US added 43 million subscriptions in 2019, with China up by 35 million.

The SVOD Databook also noted that ten countries had more than 10 million SVOD subscriptions by end-2019 – collectively providing 84% of the global total.