Wurl Network claims ‘exponential’ growth in first half of 2020 | Major Businesses | Business
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With key metrics ad impressions and hours of viewing growing significantly in the second quarter, boosting monetisation and accelerating its momentum, connected TV (CTV) streaming video distribution and advertising services provider Wurl has announced a record-breaking H1 of 2020.
Wurl FashionTV 13May2020
Hours of viewing (HOV) hit daily record highs each month during the second quarter and achieved nearly 80% growth across the first half of the year compared with the same period in 2019. Ad Impressions: Ad impressions via the Wurl Network increased by 33% from Q1 2020 to Q2 2020 and grew more than 300% compared to the first half of 2019.

The company also Surpassed nearly 400 channel launches in the second quarter, the number of channels on the Wurl Network grew 24% in Q2 2020. More than half of all new channels launched on the Wurl Network in Q2 2020 were outside the US while the Wurl Network launched channels across new video services, expanding the reach of its distribution and monetisation to new audiences. In April 2020, Wurl delivered global fashion, beauty and lifestyle network Fashion TV (pictured) to viewers of Samsung’s TV Plus service.

AdPool, which Wurl claims is the world’s largest cross-platform advertising service for connected TV, brought in an average of 40% additional ad impressions to participating content distributors, monetising unused inventory and delivering additional revenue at no extra cost to them. 

Wurl said that with 80% of connected TV viewers in the US watching ad-supported content, the efficiency and accuracy of CTV to target messages to specific households in specific regions make ad-supported streaming services increasingly attractive for advertisers.

“We continue to see outstanding CTV growth on the Wurl Network,” Wurl CEO Sean Doherty said. “Our network is now self-multiplying through the positive feedback loop we’ve been building toward – more content attracts more viewers and advertisers which attracts more content. Records were set for both daily hours of viewing and ad impressions many times throughout the second quarter, only to be broken again as we continued to add video content and ad inventory across a growing number of streaming services.”