Demand for news soars during pandemic | Programming | News | Rapid TV News
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As much of the world moves gradually out of lockdown, global video news agency Ruptly says that its first half year viewing data shows demand for good news stories has soared during pandemic.
Ruptly Minneapolis 28July2020
The company says that during a crisis which saw production worldwide come to a halt and the world retreat to their homes, the strong viewing figures illustrate the striking increase in demand for uplifting and heart-warming stories, with viral videos finding their way into top overall downloads across the continents. Favourites ranged from the balcony-led flash mobs that have become a hallmark of Italian lockdown, to the Chinese farmer who enlisted the help of 4,000 chickens to pay tribute to health workers.

The hard stories that proved unmissable focussed on the global response to coronavirus and scenes of disaster and crisis that have captivated the world in 2020, such as Australia’s devastating wildfires and the protests that have raged across the USA over the killing of George Floyd.

“Despite the challenges that the broadcast industry and the world are facing, we are proud to have continued to connect people around the world with unparalleled storytelling and video reporting,” commented chief commercial officer Ruptly Matt Tabaccos. “Since the onset of the coronavirus pandemic at the end of last year, we have bolstered our stringer network and pivoted towards local sources and UGC content to ensure that the best stories from all corners of the world, no matter how inaccessible, continue to reach our clients and their audiences.”