ViacomCBS international beefs up management team | Major Businesses | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Aiming to better harness the power of its combined brands, the International Networks division of global media firm ViacomCBS (VCNI) has announced three key leadership appointments in its Youth & Entertainment business line.

Reporting to Kerry Taylor, executive vice president of VCNI’s Youth & Entertainment brands, these senior leaders are charged with maximising content and programming across the international suite of brands including MTV, Comedy Central and Paramount Network in 180 countries outside the US. “[The] creative team will partner with me to harness the power of our combined brands by bringing the best, most compelling content to audiences around the world,” said Taylor. “Each of these leaders has a wealth of experience that will grow and transform our business for the future while furthering our role as a global content engine.”

Kelly Bradshaw (pictured), will now serve as vice president of brand and content strategy, VCNI Youth & Entertainment. In this new, expanded role she will lead content strategy and maximise IP expansion globally. Additionally, she will partner with the production, development, sales, music and consumer products teams to support their efforts to monetise content and drive brand revenue.

Most recently, she was VP and brand lead for MTV UK Northern & Eastern Europe, overseeing In this role, she oversaw a portfolio of 18 UK channels including the MTV & VH1 flagships. Bradshaw, who joined MTV in 2004, commissioned hit MTV UK shows such as Teen Mom UK and The Charlotte Show and worked in collaboration with MTV International on developing original programming hits such as Just Tattoo of Us. Under her leadership, MTV UK grew nearly 140% in the last 10 years, and in 2018 delivered its highest youth share since 2003.

In the other appointments, Craig Orr, formerly vice president, commissioning and development, MTV International is expanding his remit as vice president, content and development, VCNI Youth & Entertainment. He is now responsible for the development and commissioning of all original content for linear, digital and OTT platforms across the combined suite of international brands, bringing brand defining stories to audiences worldwide.

Kate Sils, who oversees digital for Nickelodeon International, is expanding her role by adding oversight of the Youth & Entertainment brands to her remit as the VP of VCNI Digital and Multiplatform In this role, she will lead the strategy and production teams responsible for third party platform digital consumption.

Jemma Yates is expanding her responsibilities become vice president of programming and acquisitions, VCNI Youth & Entertainment. In this role, she will be responsible for creating engaging content experiences for consumers across all markets and services by leading international content acquisitions and VCNI’s programming strategy across its Youth & Entertainment brands. Formerly vice president of content for Comedy Central and Paramount Network International, Yates oversaw acquisitions, programming and scheduling for the two brands.