Subscription video-on-demand leader Netflix has surged since stay-at-home orders mandated in the US and data from Reelgood has shown that the SVOD service has maintained its popularity into the end of the first half of the year.
In order to shed light on which streaming services dominated this year's second quarter, the streaming hub and content discovery and tracking service collected data from over two million active users in the US, collating information to discover the leading five most popular SVOD platforms were from 1 April to 1 June 2020.
Looking at which subscription streaming services generated the most initiated streams, Netflix users generated 31.5% followed by Amazon Prime Video on 24.7%; Hulu, 18.6%; Disney+, 6.1% and HBO Max, 5.2%. The analyst noted that since HBO Max only launched around late May, it combined its share of streaming with HBO Now. Excluding this action, HBO Max would still have come in fifth with a 3.2% overall share.
Assessing the respective SVOD platforms’ streaming share the survey revealed Netflix leading with 29.3%; Prime Video, 24.8%; Hulu, 17.4%; HBO Max, 17.9%; Disney+, 6%.
As well as share, Reelgood also investigated what were the most popular original programmes and found Netflix accounted for eleven of the top 20. The most popular programme was Rick and Morty which accounted for 9.7% of all streams. This was followed by Netflix’s Ozark, Money Heist (Casa de Papel) and Dark with respective shares of 7.7%, 6.9% and 6.5%. the top 5 was rounded out by AMC/ BBC America’s Killing Eve.
Looking at which subscription streaming services generated the most initiated streams, Netflix users generated 31.5% followed by Amazon Prime Video on 24.7%; Hulu, 18.6%; Disney+, 6.1% and HBO Max, 5.2%. The analyst noted that since HBO Max only launched around late May, it combined its share of streaming with HBO Now. Excluding this action, HBO Max would still have come in fifth with a 3.2% overall share.
Assessing the respective SVOD platforms’ streaming share the survey revealed Netflix leading with 29.3%; Prime Video, 24.8%; Hulu, 17.4%; HBO Max, 17.9%; Disney+, 6%.
As well as share, Reelgood also investigated what were the most popular original programmes and found Netflix accounted for eleven of the top 20. The most popular programme was Rick and Morty which accounted for 9.7% of all streams. This was followed by Netflix’s Ozark, Money Heist (Casa de Papel) and Dark with respective shares of 7.7%, 6.9% and 6.5%. the top 5 was rounded out by AMC/ BBC America’s Killing Eve.
