SpotX takes stake in SpringServe | Media Investment | Business
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In a move that will see the companies integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems, global video advertising platform SpotX has made a strategic investment in OTT and connected TV ad serving platform.

SpotX SprinServe 20July2020Based in New York, SpringServe was founded in 2015 by Joseph Hirsch, Hagan Major, Dave Buonasera, Matt Dearborn, and Richard Lin to provide a suite of ad serving tools that make digital advertising more efficient. The investment by SpotX will be used to bolster product and engineering efforts and for research and development, with a focus on building the next generation of CTV ad serving tools. SpringServe offers ad serving, optimisation, and automation solutions across devices. The platform manages multiple aspects of video advertising and includes tools such as inventory routing, customised ad experiences and advanced podding logic.

Under the terms of the agreement, both companies say they will work together to provide joint customers with what they claim will be the most advanced video advertising capabilities, while connecting platform customers to the advertiser ecosystem. They add they will collaborate on a roadmap of what will be unique product features that bring “substantial” value to the market. This will be part of a portfolio including ad serving, inventory management, and programmatic capabilities, helping media owners take more control over their video advertising businesses.

“We’re thrilled about the investment from SpotX and view it as reinforcement that SpringServe’s CTV ad serving solution is helping publishers, broadcasters, and content creators holistically manage their advertising inventory,” commented SpringServe CEO Joseph Hirsch. “This investment and future collaboration will further strengthen our best-in-class ad serving solution and will help us continue our mission to improve CTV advertising for our partners and end-users.”

SpotX said that its investment serves as an indication of continued growth, as it fully acquired the UK-based server-side ad insertion (SSAI) solutions provider Yospace in 2019. “SpringServe’s steadfast approach to enabling seamless, effective ad serving for OTT publishers is something we have followed closely, and our investment in their company is a logical next step to build on our existing partnership while also enhancing our capabilities for partners,” said SpotX COO Sean Buckley.