In a move designed to boost the reach of the PCCW Media-owned pan-Asian streaming service across a key territory, Viu has extended its presence in Korea with SBS and KBS through Wavve, as well as CJ ENM and JTBC.
These new agreements are in addition to Viu’s existing deal with MBC, making Viu the one-stop service for viewers to access the largest volume and widest selection of Korean content titles across the territories in which Viu operates.
Viu says that the content agreements reinforce its content proposition with a continual lead on volume deals with five Korean broadcasters. It adds that the broadcasters can now offer its recent Viu Originals, including Pretty Little Liars (pictured), My Bubble Tea and Black. In addition to access to content from major Korean broadcasters, Viu has also extended its partnership via Wavve by acquiring upcoming drama series such as Lies Of Lies and Channel O Hara Revenge in which Wavve has invested.
Moreover, the streaming service made note of the fact that recent MPA research showed that while streaming minutes in the region grew by 19% in Q2 2020, consumption on Viu increased by 42% and that Viu was ranked second amongst all global and local OTT platforms in South East Asia excluding YouTube in total video minutes streamed in the quarter.
Commenting on the deals, Janice Lee, managing director of PCCW Media Group and chief executive officer of Viu, said, “Our core focus remains in delivering the best and most relevant content to our viewers. Viu continues to expand and evolve our content proposition to meet the needs of today’s audience through our offering of leading popular pan-regional content including Korean, Japanese, Thai and Chinese content, as well as through the creation of Viu Originals. We are thankful to our partners in Korea – Wavve, SBS, KBS, MBC, CJ ENM and JTBC - for their vote of confidence in expanding our partnerships over the years.”
Viu says that the content agreements reinforce its content proposition with a continual lead on volume deals with five Korean broadcasters. It adds that the broadcasters can now offer its recent Viu Originals, including Pretty Little Liars (pictured), My Bubble Tea and Black. In addition to access to content from major Korean broadcasters, Viu has also extended its partnership via Wavve by acquiring upcoming drama series such as Lies Of Lies and Channel O Hara Revenge in which Wavve has invested.
Moreover, the streaming service made note of the fact that recent MPA research showed that while streaming minutes in the region grew by 19% in Q2 2020, consumption on Viu increased by 42% and that Viu was ranked second amongst all global and local OTT platforms in South East Asia excluding YouTube in total video minutes streamed in the quarter.
Commenting on the deals, Janice Lee, managing director of PCCW Media Group and chief executive officer of Viu, said, “Our core focus remains in delivering the best and most relevant content to our viewers. Viu continues to expand and evolve our content proposition to meet the needs of today’s audience through our offering of leading popular pan-regional content including Korean, Japanese, Thai and Chinese content, as well as through the creation of Viu Originals. We are thankful to our partners in Korea – Wavve, SBS, KBS, MBC, CJ ENM and JTBC - for their vote of confidence in expanding our partnerships over the years.”
