Drive, back2back book US pre-sale for new World’s Deadliest Weather | Deals | News | Rapid TV News
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In a coup for the UK indie and production-funding and distribution agency, The Weather Channel has pre-bought the fourth series of The World’s Deadliest Weather from back2back Productions and Drive.

The fourth series of The World’s Deadliest Weather, produced by back2back, was ordered by BBC Studios for BBC Earth. The 13 x 60’ series features archive and user-generated footage of extreme weather events from across the planet, from Australia’s devastating bush fires to India’s catastrophic monsoon flooding. The star of the show is nature, whose awesome power has claimed the lives of millions — and continues to do so, as extreme weather phenomena increase in both scale and impact. But the series also meets the survivors of some of the world’s most brutal weather stories, reliving their close encounters with nature at its most destructive.

Due to be delivered at the end of the year, the new season will air across the Nordics, Africa and Asia on the BBC’s premium factual subscription channel. The show’s finance and The Weather Channel sales were brokered by back2back’s long term partner on the series Drive, who also manage global distribution.

The pre-sale partnership follows The Weather Channel’s acquisition of the third season of the extreme-weather series, which delivered a stand-out performance for the US pay-TV channel when it aired earlier in 2020.

“With compelling series like The World's Deadliest Weather, we strive to deliver action-packed, extreme weather storytelling to keep viewers entertained and informed,” said Howard Sappington, VP, original storytelling at The Weather Channel television network. “While the network is generally known for our live severe weather coverage, our popular original programming continues to be an essential addition to our weather-related educational content.”

David Notman-Watt, back2back founder and managing director, added: “It’s real boost to be able to announce a commission at this uncertain time — particularly one that comes with a new partner and a US outlet. This deal also demonstrates that our strategy of self-reliance is paying off: we can produce a show in-house from start to finish, including music, graphics, post-production. We’re also fortunate that our growing slate of returning series continues to sell well around the world. The revenue generated by these shows goes a long way towards funding new productions.”