Banijay Names new CEO for France | Major Businesses | Business
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In the latest of a series of corporate moves by the growing content producer and distributor, Banijay has confirmed that François de Brugada will continue in his role as chief executive officer for France.

Banijay François de Brugada 17July2020Brugada has been with Banijay since its inception in 2008, playing a pivotal role in its international expansion, first as EVP for content and later COO. In 2015, he transitioned into the role of CEO for Banijay France and has led the country’s leading entity ever since. Previously, he was at M6 Group, where he fulfilled the roles of head of commissioning for unscripted shows and art director for channels.

Nicolas Coppermann, president of EndemolShine France will step down from his role at the end of July, with de Brugada taking up an interim MD position alongside his responsibilities as CEO.

Commenting on his appointment, de Brugada (pictured) said: “Banijay France has long been the home of some of the nation’s best talent and I am honoured to be welcoming a host of new creative entrepreneurs into the fold. Combining the strengths of both groups, I hope that Banijay France will continue to be a renowned home for the top brands in the country and intellectual property, that travels the globe. A special thanks goes to Nicolas who has built a strong operation in EndemolShine France and successfully put the brand on the scripted map in France.

As he takes the helm for Banijay France, de Brugada will now have oversight of the combined unscripted and scripted footprint and a host of the country’s creative talent. The French subsidiary will now comprise 10 entities including Adventure Line Productions, Endemol Shine France, Banijay Studios France, H20 Productions, Banijay Production Media, KM Productions and Banijay Productions France amongst others. The expanded offering includes some of the country’s best-loved brands including Koh Lanta, Fort Boyard, Taratata, Miss France, Les 12 Coups de midi, Touche Pas à Mon Poste, 28 minutes, Les enfants de la télé, Les Marseillais and Une saison au zoo.

The appoint comes less than two weeks after Banijay completed its acquisition of Endemol Shine Group from The Walt Disney Company and funds managed by affiliates of Apollo Global Management, Inc.