NENT Studios UK harvests new format deals, re-licenses for The Farm | Deals | News | Rapid TV News
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Competitive reality show The Farm has reaped rewards for NENT Studios UK with the completion of two new deals for its hit format produced locally for broadcast in Greece, Finland, Denmark and Hungary.
TheFarm2 Nent 15July2020
TV2 will air a celebrity VIP version for Hungarian viewers. This is in pre-production, with a view to being on air over the autumn season. Greece’s Antenna has yet to commit to a date. NENT Studios UK has also secured re-licenses for the popular format with TV2 in Denmark, now planning its fifth season, and Nelonen in Finland which is looking to film a second VIP season with celebrities in August.

Originally created by NENT Studios production company Strix, the format touches on local rural history and focuses on human relationships to deliver a very real type of reality show. It throws a group of men and women together on a farm in a bid to discover the simple life. They have to survive without any luxuries including running water, electricity or mobile phones and learn to live off the land. Each week they compete in a series of challenges and every week someone is evicted, until one person is left standing and declared the winner - Farmer of the Year.

NENT says that The Farm is an ideal format for producing during Covid-19 restrictions, each version can be produced in isolation, with the entire crew quarantined together. The nature of the format also guarantees that the cast is effectively quarantined.

Since its launch in Scandinavia in 2001, the programme has developed versions in more than 50 territories. A fifth Norwegian celebrity version started on TV2 in Norway in May, ahead of a 16th season with members of the public this summer, while casting has begun for a 14th season on TV4 in Sweden. These local versions are produced by Strix Norway and Strix Sweden.

Commenting on the new deals, NENT Studios UK sales manager Jack Watson said: “The Farm has been a popular and long-running format in numerous territories for many years now, but we are always delighted to welcome new broadcasters to the franchise and work with them to deliver local versions. The ability to easily quarantine an entire production and get an original, primetime event series on air, stripped daily for up to three months, makes it a particularly compelling prospect to broadcasters at the moment, while its back-to-basics, simple life premise…will undoubtedly resonate more than ever with viewers following the recent period of lockdown.”