A study of the online content viewing behaviour by the Asia Video Industry Association’s Coalition Against Piracy (CAP) has found a 55% reduction in consumers in Indonesia accessing piracy websites since September 2019 with the country now a market leader in IP protection in South East Asia boosting growth of legitimate services.
The survey, conducted by YouGov, found that when compared to similar CAP commissioned YouGov surveys undertaken in the region, Indonesia currently has the lowest levels of ISD usage when compared to Hong Kong, Singapore, Thailand, Malaysia, Philippines, Vietnam, and Taiwan, and is second only to Singapore in currently having the lowest levels of consumers accessing piracy streaming websites or torrent sites.
The study found that 28% of online consumers currently use piracy streaming websites or torrent sites to access pirated content, far less than the 63% from a
similar survey conducted in September 2019. The recent survey also found an 80% reduction in the number of consumers who use an illicit streaming device (ISD) when compared to the September 2019 survey. The survey data was supported by analysis of Indonesian traffic data undertaken by AVIA’s CAP, which saw overall reach to piracy streaming websites drop by 68% between August 2019 and June 2020.
Looking at what may have caused what it called a dramatic downward trajectory of piracy traffic, AVIA said that since July 2019 the Indonesian regulator (KOMINFO), working alongside the Video Coalition of Indonesia (VCI), had blocked in excess of 2,300 piracy streaming sites and ISD applications averaging s60 piracy sites being blocked every 10 days.
Although later expanded to all piracy sites, the initial focus was on the Indonesian-based indoXXi crime group, whose flagship site was one of the most popular sites in Asia Pacific. The piracy levels identified by YouGov in late 2019 were escalated to both the President’s and the Vice-President’s office, resulting in senior government officials vowing to identify and prosecute those operating the indoXXi network of sites unless they cease their operations. This resulted in the indoXXi announcing that it would officially close down its operations.
As a result said AVIA of the Indonesian government’s ‘rolling’ site blocking continued into 2020 there has been a direct impact on consumer viewing habits, with 50% of consumers noticing piracy websites were being continually blocked and stating that they no longer accessed any piracy websites, and a further 34% stating that they now “only rarely” accessed piracy websites.
AVIA added that the continual site blocking has also had a significant impact on consumer behaviour who are now more likely to access legal content platforms. 16% of consumers who said they were aware of the government blocking piracy sites, have since subscribed to a paid streaming service; 23% say they now spend more time viewing free local streaming services; and 74% now predominantly watch international AVOD streaming services.
Commenting on the actions taken and their results, Neil Gane, general anager of AVIA’s Coalition Against Piracy (CAP) said “We applaud KOMINFO for its sustained efforts in disrupting piracy website networks which are being monetised by crime syndicates. Consumers who access piracy streaming sites or buy ISDs are not only funding crime groups, but also wasting their time and money when the channels and websites stop working. Piracy services do not come with a ‘service guarantee’, no matter what the ISD seller or website operators may claim.”
The study found that 28% of online consumers currently use piracy streaming websites or torrent sites to access pirated content, far less than the 63% from a
similar survey conducted in September 2019. The recent survey also found an 80% reduction in the number of consumers who use an illicit streaming device (ISD) when compared to the September 2019 survey. The survey data was supported by analysis of Indonesian traffic data undertaken by AVIA’s CAP, which saw overall reach to piracy streaming websites drop by 68% between August 2019 and June 2020.
Looking at what may have caused what it called a dramatic downward trajectory of piracy traffic, AVIA said that since July 2019 the Indonesian regulator (KOMINFO), working alongside the Video Coalition of Indonesia (VCI), had blocked in excess of 2,300 piracy streaming sites and ISD applications averaging s60 piracy sites being blocked every 10 days.
Although later expanded to all piracy sites, the initial focus was on the Indonesian-based indoXXi crime group, whose flagship site was one of the most popular sites in Asia Pacific. The piracy levels identified by YouGov in late 2019 were escalated to both the President’s and the Vice-President’s office, resulting in senior government officials vowing to identify and prosecute those operating the indoXXi network of sites unless they cease their operations. This resulted in the indoXXi announcing that it would officially close down its operations.
As a result said AVIA of the Indonesian government’s ‘rolling’ site blocking continued into 2020 there has been a direct impact on consumer viewing habits, with 50% of consumers noticing piracy websites were being continually blocked and stating that they no longer accessed any piracy websites, and a further 34% stating that they now “only rarely” accessed piracy websites.
AVIA added that the continual site blocking has also had a significant impact on consumer behaviour who are now more likely to access legal content platforms. 16% of consumers who said they were aware of the government blocking piracy sites, have since subscribed to a paid streaming service; 23% say they now spend more time viewing free local streaming services; and 74% now predominantly watch international AVOD streaming services.
Commenting on the actions taken and their results, Neil Gane, general anager of AVIA’s Coalition Against Piracy (CAP) said “We applaud KOMINFO for its sustained efforts in disrupting piracy website networks which are being monetised by crime syndicates. Consumers who access piracy streaming sites or buy ISDs are not only funding crime groups, but also wasting their time and money when the channels and websites stop working. Piracy services do not come with a ‘service guarantee’, no matter what the ISD seller or website operators may claim.”
