Promethean TV launches new sports stats overlay | Infrastructure | News | Rapid TV News
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Aiming to assist sports broadcasters now tasked with create the atmosphere of a packed stadium and drive engagement for action-starved fans watching events filmed behind closed doors, Promethean TV has developed overlays that allow users to access real-time statistics for the game or league they are watching without leaving the video stream.
Promethean 9July2020
The new Sports Stats Overlay is designed to allow audiences to lean into a match experience from the comfort of their own home, as passionately as they might in the seat of a stadium. After providing an immersive set of touchscreen statistics, Promethean TV assures that viewers will be able to feel every second, diving deeper into a player's performance across each game.

The overlays work with Promethean TV’s Ignite Video product is an online solution for providing interactive video on web, mobile and OTT platforms. The toolset allows users to place contextual and relevant overlays in real time, delivering engaging customer interactions and driving measurable ROI. Available stats include live scores and league table updates, team line-ups, individual player statistics, and detailed head to head statistics for the teams featured in the broadcast.

Users can also create and manage overlays remotely, with scheduled activation programming for VOD and real time publishing for live streams. Promethean TV claims click through rates on previous overlays like polls or ad campaigns have been up to 22%.

“The global pandemic has necessitated all manner of video innovation - we are entering an era where future trends are accelerating towards us,” commented Promethean TV CEO Ian Sharpe. “We’re delighted to be at the forefront of delivering a virtual resolution to the problems of the sporting industry. Promethean’s Ignite Video overlays are designed to be the next best thing to actually being in a stadium, a literal touchpoint for fans. We have a passion for innovation in video and want to offer a solution that helps sport broadcasters to further engage with their audiences.”

Promethean TV is currently working with True Digital Group is currently working with True Digital Group to deliver a “new normal” for viewers of the English Premier League in South East Asia. The Sports Stats Overlay is set to be included as one the key line items in the group’s digital advertising inventory, which will be offered to major brands within their region for the 2020/2021 season.