Pay-TV declines as US online video consumption doubles in three years | OTT | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
The number of hours per week US consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020 as traditional pay-TV service adoption rates have fallen from 75% to 62% in the period from Q1 2017 and Q1 2020.

Parks STB Consumption 1July2020In the analyst’s investigation addressing strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services, the Set-top Box Innovations and Trends report also found that almost half of US broadband households subscribe to two or more over-the-top (OTT) services and virtually three-quarters subscribe to at least one.

Not surprisingly, Parks found that the top three OTT subscription services in the US are Netflix, Amazon Prime Video and Hulu and while launched only at the end of 2019, Disney+ and Apple TV+ have grown quickly to round out the top five. Notably, Disney+ reports having 50 million subscribers as of April 2020. Additional services of note to the analyst include CBS All Access, Crackle, fuboTV, BHO Not, Philo, Pluto TV and Sling TV.

“The set-top box does have a role in this market, but it will have to adapt,” noted Kenneth Wacks contributing analyst, at Parks Associate commenting on the findings of the Set-top Box Innovations and Trends report. “For one, it can serve as the device to aggregate the variety of different services coming into the households and present them in a personalised and attractive UI for an improved consumer experience. They can also integrate other use cases and innovations, such as voice control and smart home controls, to expand the set-top’s role in the home.”